email

Student Work

Simple Tools for Designing Eye-catching Email Campaigns

By Dani Gomez - @danixelisa How often do you actually click on a link within a promotional email and purchase something? If you're like most Americans, probably somewhat rarely. You're familiar, then, with what comes next: an influx of "Did you forget something?" and "GET 'EM BEFORE THEY'RE GONE" abandoned cart emails. Sure, these are pretty effective in getting a…read more
Student Work

Hit “Delete” All You Want, Email Marketing is Still Alive and Well

By Katie Zurbrick@zurbyy This last weekend, I met someone with over 15,000 unread emails in his inbox. As someone who is admittedly very type A and finds it difficult to relax in the presence of red notification bubbles, this really stressed me out. I’m willing to bet the vast majority of those unread messages were promotional content, or “spam” as…read more