email campaigns

Student Work

Simple Tools for Designing Eye-catching Email Campaigns

By Dani Gomez - @danixelisa How often do you actually click on a link within a promotional email and purchase something? If you're like most Americans, probably somewhat rarely. You're familiar, then, with what comes next: an influx of "Did you forget something?" and "GET 'EM BEFORE THEY'RE GONE" abandoned cart emails. Sure, these are pretty effective in getting a…read more