Student Post, Student Posts

Crisis Management

By Daymon Standridge In class recently, we’ve been discussing the idea of the big boardroom question to ask when a new idea is pitched and a company would like to move forward with it. This simple question can be asked by anyone, at any time, “what’s the worst that could happen?” By approaching this question before the idea or product…read more
Student Posts

Get Rid of Crisis and Rebuild

By: Rui Sun Nowadays, the news cycle is measured in seconds, and the court of public opinion doesn't wait to pass judgment. They happen anywhere, anytime recklessly. We, as a PR person should understand that when a crisis hits, minutes are money. We should know how to strategically manage client's message and frame the debate. While in the midst of…read more