Crisis Communication

Student Posts

Crisis (NOT) Averted

By: Audrey Marlatt // audtography.com Crisis (NOT) Averted! You can tell a lot about a brand with how they cope during a crisis. Crisis is defined as a time of intense difficulty, trouble, or danger. For years, brands have had to rise to the challenge of figuring out how to navigate crises. The era of social media has made it…read more
Student Posts

Listen More. Talk Less.

By: Rhea Gates Twitter: @RheakaiGates   Social. Media. Crisis. Three words no PR professional can hear or utter without an inevitable cringe. Unfortunately, social media firestorms are becoming regular news during our lifetime. You can hardly look at a television, computer or cell phone screen without being bombarded by the latest organizational blunder followed by new hashtags and passionate multi-platform…read more
Student Posts

The Dreaded Crisis

By: McKenzie Edgar @McKenzieEdgar23   You know that one person you follow on social media and ask yourself why do I follow them? And then you have an “oh yeah” moment because their account is a train wreck and you can’t seem to look away. I know that sounds harsh but there is something about witnessing something disastrous that you…read more
Student Posts

Calm down, it’s probably not as bad as you think

By Lauren Garetto Crisis. Something no business wants to encounter, and something we all hope they try to avoid. But do businesses really do their best to avoid them? Constantly we see social media campaigns go wrong like McDonald's, or offensive wording like Bud Light, or even insensitive pictures like Teenage Mutant Ninja Turtles, and we’re all left wondering why…read more
Twitter Summary

Crisis Communication on Social media

By Sijie Li and Henry Cromett On Tuesday, April 28th, we had a good discussion about the relationship between social media and crisis communication. Once we got into the lecture, we learned that what active listening is and the importance of active listening on social media responding to customers. Active listening is a way of listening and responding to another person to…read more
Twitter Summary

Crisis Communications with Melissa Agnes

By Bryna Geary and Jennifer Vance This week we discussed crisis communications and crisis management in relation to social media platforms. After examining several real life cases, where companies were unable to control the digital fire that erupted, it became clear how detrimental a social media crisis can be to a company’s reputation. In Thursday’s class, we skyped crisis communications…read more
Student Posts

#RaceTogether or #RiotTogether?

By Deanna Borocz As communicators, we all want to create the new, best and most creative campaigns to present to our clients who then decide whether or not to go forth with them publicly to their stakeholders. Sometimes, things don’t go as planned and reactions spiral out of control. Starbucks has recently launched a campaign called #RaceTogether, where baristas were encouraged to…read more
Student Posts

Bud Light is “Up For Whatever”, Including a Communication Crisis

By Nici Bentivegna As public relations practitioners, we strive to be creative, groundbreaking and innovative to get our clients name into the public. However, creativity can sometimes miss the mark, which leaves businesses and organizations vulnerable to crisis. Bud Light understands this all too well. This week, a Reddit user posted a photo of a Bud Light bottle that featured…read more