Student Work, Uncategorized

How Content Marketing Has Gone From Nonexistent to Prevalent

By: Jaden Watkins Content Marketing as a concept is in no way new, and can be traced all the way back to The Furrow, a content creation publication in 1895. However, content has increased over the years tremendously, consuming a large majority of our time and thoughts. Content has now exceeded demand, and guest speaker Carmen Hill of B2B Content…read more
Student Post

Podcasts – Building an Army One Episode at a Time

By: Ian Burleigh It's an interesting world of entertainment that we live in, today. Between Netflix, YouTube, Twitch, a myriad of other streaming services, and good ole' fashioned TV, we find that the majority of our entertainment is delivered via screen. When our eyes aren't glued to a screen, we often find ourselves with headphones on, drowning out the outside…read more
Student Posts

Why You Should be Using Consumer Content in Your Marketing Campaign

By: Rachel Hanks In the spirit of all things “content-based,” for this blog post I decided to take a deeper look at a marketing tool called user-generated content. According to Webopedia, the term user-generated content is defined as “ any form of content such as video, blogs, discussion form posts, digital images, audio files, and other forms of media that…read more