Student Work

Vertical Video: An Emerging Trend In Content Marketing

By: Mark Yasak As smartphones and other mobile devices have become more prevalent, the percentage of content being consumed on mobile has grown at an incredible rate. According to Limelight’s annual State of Online Video report, viewers spent an average of six hours, 48 minutes watching videos online each week in 2019, with smartphones being the primary viewing device. However,…read more
Student Work, Uncategorized

How Content Marketing Has Gone From Nonexistent to Prevalent

By: Jaden Watkins Content Marketing as a concept is in no way new, and can be traced all the way back to The Furrow, a content creation publication in 1895. However, content has increased over the years tremendously, consuming a large majority of our time and thoughts. Content has now exceeded demand, and guest speaker Carmen Hill of B2B Content…read more
Student Posts

Why You Should be Using Consumer Content in Your Marketing Campaign

By: Rachel Hanks In the spirit of all things “content-based,” for this blog post I decided to take a deeper look at a marketing tool called user-generated content. According to Webopedia, the term user-generated content is defined as “ any form of content such as video, blogs, discussion form posts, digital images, audio files, and other forms of media that…read more
Student Posts

Everything You Need to Become an Expert on Social Media Content Calendars

By: Emily Soury   First off, it seems pretty important to explain what exactly a social media content calendar is. In today’s media filled society, where the job title of “Instagram Influencer” actually exists, it is beneficial for companies, and above mentioned influencers, to plan out their content in advance. Regularly sharing new and exciting content is key for companies…read more
Student Posts

Is Native Advertising Inherently Unethical?

By: Alexander Cano @shaggycano Twitter & Instagram What: "Native advertising is a form of online advertising that matches the form and function of the platform on which it appears." Where: "For example, an article written by an advertiser to promote their product, but using the same form as an article written by the editorial staff." (Wikipedia) Why?: Advertisers know that…read more