Content strategy

The In Crowd

March 11, 2018

By: Erich Aguillon From Hubspot.com: 72% of consumers who did a local search visited a store within five miles Local searches lead 50% of mobile visitors to visits stores within one day 72% of adult internet users use Facebook Facebook posts with images see 2.3x more engagement than those without images On Instagram, photos showing faces get 38% more Likes…read more

Student Posts

Social Media Management & Consumer Content Marketing

March 8, 2018

By Parker Doyle Kateri Kosta and Jonathan Michael from Palo Alto Software visited with the class on Monday to discuss the importance of social media management and consumer content marketing. Michaels began the lecture with the straightforward question, “What is the point of social media?” Michaels quoted the Content Marketing Institutes definition of content marketing as “... a strategic marketing…read more

Twitter Summary

March 5, 2018

By: Ani Clifford, Taylin Minnaert, Rachel Hanks The class was very engaged in today’s Twitter feed, with over 80 tweets! Today we heard from Kateri Kosta and Jonathan Michael from Palo Alto Software. They spoke about the different aspects of content strategy. Jonathan Michael started off the presentation by asking the class, “What is the point of social media?” Kosta…read more

Twitter Summary

#FeartheHashtag

February 28, 2018

By: Morgan Wilkes, Audrey Marlatt, Taryn Dunn, & Victoria Schmidt During Monday’s class we dove into the behind-the-scenes work of how a social media strategy is created. We also took a look at how to implement them on the five major social media platforms. More specifically, we learned the impact hashtags can have and how one wrong tweet can…read more

Student Posts

Facebook is Totally Obsessed With You

March 10, 2017

By Katy Edgington (Twitter, Instagram, LinkedIn) Have you ever scrolled through Facebook and seen advertisements or posts that seem eerily relevant to you? Maybe a dress you liked on Nordstrom’s website appeared on your Facebook timeline the next time you logged in, or you’ve at least found yourself in a similar situation. That is because everything you do on Facebook…read more

Student Posts

Do Quit your Day Job: the Social Media Influencers that are Making Millions, One Post at a Time

March 8, 2017

By Sean Thornberry (LinkedIn, Twitter, Instagram) It seems like there’s not an hour that goes by without someone posting a multi-level marketing scheme or some affiliate product on social media. I’ve become so accustomed to these posts that I’m subconsciously scrolling past without giving a second thought to what they contain. This new trend isn’t without merit however. Companies have…read more

Student Posts

Life Hack: Use Pinterest!

March 4, 2017

By Ethan Ferdig, @ethan_ferdig Pinterest, the internets’ most beloved site to find mason jar lunches, life hacks, and fashion designs, proves to be the most powerful conversion-to-sales social media platform. From the research many marketers have performed, it’s not shocking that a site featuring attractive photography has high conversion rates. What makes Pinterest unique when compared to other sites,…read more

Student Posts

Measuring Your Media

February 14, 2017

By: McKenzie Hargens (@Kenziehargenss) As social media establishes it permanence as a communication tool, a marketing tool and a news source, organizations are beginning to recognize its significance in measuring and monitoring digital presence and audience connection. However when it comes to interpreting insights drawn from social media data analytics, the proof of the pudding is in the eating. By…read more

Student Posts

Social Media & Content Strategy Jobs in the Portland Area

May 29, 2015

Seniors: Do you want to be the next Carmen Hill? The term (and our time at the University of Oregon) will end in 18 days, so now is your chance to kick-start a career in social media and content strategy. Our conversation with Carmen, the fabulous “strategic storyteller and content mixologist," ended with her words of wisdom to “be…read more

SSM Student: Zach, The idea that personas need to constantly be updated…[more]
Kurtis Cooper: Great post Gabe! There is so much that is unclear…[more]
Kurtis Cooper: I forgot all about the Ryan Lochte fiasco, fantastic example!…[more]
Kurtis Cooper: Great post Haley, I think there is so much of…[more]
Kelly Thackery: Great article! I like your point that just because you…[more]
Kelly Thackery: The presentation from palo alto software was really interesting like…[more]
Kelly Thackery: The presentation Donna did was one of my favorites because,…[more]
Kelly Thackery: As someone who is usually focused on the B2C aspect…[more]
Kelly Thackery: I agree with you that you really need more than…[more]
Kelly Thackery: As with most in our class I absolutely loved learning…[more]