brand voice

Student Work

Quality Over Quantity

By: Cassidy Stevens Quality matters more than quantity. This is a key truth in the world of digital content. Carmen Hill, principal strategist and writer at Chill Content, emphasized this message in her talk to the class this past week. Hill discussed the importance of strategizing brand content rather than just posting mindless content. Brands can utilize social media to…read more
Student Post

The Power of Storytelling

By: Erin Joo Storytelling is an asset that brands can utilize to differentiate itself from its competitors. How can a brand stand out through all the clutter and noise? Why will a consumer choose your brand over the similar brand sitting right next to it on the shelf? Purchase decisions between products of identical quality and price can be swayed…read more
Student Posts

Constructing Your Persona

By: Lola Butcher Constructing Your Persona Photo: Lola Butcher When it comes to personas the possibilities are endless. Building a persona, or multiple in this case, to epitomize your business is a key component to humanizing your brand and making it more relatable in order to represent your audience. In order to make an effective persona, the following elements are…read more
Student Posts

Ghost Blogging: Ethical?

Photo by Jesus Kiteque on Unsplash Post by: Ani Clifford   We’ve all heard of ghost tweeting, but there is a less known version of this called ghost blogging. This is often where a social media team writes on behalf of an executive member of a company. The question is, is this ethical? There are lots of ways in which…read more
Twitter Summary

How didn’t they think that through?

By Emily Hamann  @emhamann93 and Julia Hofmann @Juliahofmann9   Class on Wednesday February 1st was an exciting and engaging class about ethics, responsibility, and major fails. We began by discussing the basics of ethics and discovered how our values and beliefs affect our decision-making, and then explored real life ethical dilemmas. These dilemmas brought up topics of disclosure, or revealing…read more
Student Posts

A Supersized Ethical Dilemma

  By: Kayla Gordon What happens when an individual’s curated self, with upward of 20 million Twitter followers, becomes an ethical dilemma? NBA All-Star LeBron James has been widely criticized in recent years for his endorsements of unhealthy brands like Coca-Cola and McDonald’s. James is not alone in his endorsement of junk food. Many high-profile athletes represent brands that nutritionists…read more