authenticity

Student Posts

Ghost Blogging: Ethical?

Photo by Jesus Kiteque on Unsplash Post by: Ani Clifford   We’ve all heard of ghost tweeting, but there is a less known version of this called ghost blogging. This is often where a social media team writes on behalf of an executive member of a company. The question is, is this ethical? There are many discussions on whether or…read more
Student Posts, Twitter Summary

Thinking on your feet, moving authentically.

A Recap of the #SOJCssm Twitter Conversation 1/10/17-1/11/17 By Kelly O'Shaughnessy @westcoastarheel, Joey Jaraczewski @joey_jjjay and Lauren Sokol @lsokol15 In our day and age, when access to knowledge is a click away and access to conversation is a tweet away, we are all amateur social media managers. Becoming a professional social media manager seems as easy as lifting tips from Hootsuite or Bufferapp…read more
Student Posts

A Supersized Ethical Dilemma

  By: Kayla Gordon What happens when an individual’s curated self, with upward of 20 million Twitter followers, becomes an ethical dilemma? NBA All-Star LeBron James has been widely criticized in recent years for his endorsements of unhealthy brands like Coca-Cola and McDonald’s. James is not alone in his endorsement of junk food. Many high-profile athletes represent brands that nutritionists…read more
Student Posts

The Importance of Transparency vs. Authenticity

By Christina Roach (@bbambilove) It seems most often when speaking about business practices via social media, consumers automatically jump to the conclusion that businesses being transparent is the most important practice of all. Of course we have discussed a lot this week about how we, as consumers, have experienced a lot of situations where businesses have been extremely transparent with…read more
Student Posts

Transparency is Key

By Bri Briggs | Twitter Dear corporations, Social media platforms have bridged the gap between us. Whether this is a good or a bad thing is up to you to decide. As we all know, news travels fast. Though this may or may not be an advantage for corporations, it has given consumers more power than ever before. It only…read more