advertising

Student Posts

Learning to Live with Targeted Advertising

By: Sean Willcox, @SeanWillcox_10 In these polarized times, there's at least one thing that almost everyone can agree on: targeted advertising is creepy. A recent Consumer Reports study found that 85% of online consumers oppose Internet ad tracking, and are unwilling to trade their personal data, even anonymously, for the sake of being shown ads that might be more relevant…read more
Student Posts

Do Quit your Day Job: the Social Media Influencers that are Making Millions, One Post at a Time

By Sean Thornberry (LinkedIn, Twitter, Instagram) It seems like there’s not an hour that goes by without someone posting a multi-level marketing scheme or some affiliate product on social media. I’ve become so accustomed to these posts that I’m subconsciously scrolling past without giving a second thought to what they contain. This new trend isn’t without merit however. Companies have…read more
Student Posts

Life Hack: Use Pinterest!

By Ethan Ferdig, @ethan_ferdig   Pinterest, the internets’ most beloved site to find mason jar lunches, life hacks, and fashion designs, proves to be the most powerful conversion-to-sales social media platform. From the research many marketers have performed, it’s not shocking that a site featuring attractive photography has high conversion rates. What makes Pinterest unique when compared to other sites,…read more
Student Posts

Not an #Ad

By: Julia Hofmann @juliahofmann9 So, throughout class a buzzword that has been dropped more than a couple times is, “influencer.” Now, some of you might be wondering what’s an influencer; well an influencer is someone on social media with a large following, or simply someone on social media who has influence over their audience. Some examples would be, the Kardashians,…read more
Student Posts

Is Native Advertising Inherently Unethical?

By: Alexander Cano @shaggycano Twitter & Instagram What: "Native advertising is a form of online advertising that matches the form and function of the platform on which it appears." Where: "For example, an article written by an advertiser to promote their product, but using the same form as an article written by the editorial staff." (Wikipedia) Why?: Advertisers know that the most…read more