Student Posts

Search-ability

By: TJ McCourt In the word we live in today, everyone and anything is searchable. With the simple Google search bar you can find almost any information about a person or an organization. There are many pros and cons to this kind of accessibility. Watching what you post on your social media outlets is crucial and should not be looked…read more
Student Posts

A New Kind of Influencer

By Bella Conferti When I hear the word “influencer,†I automatically think of Instagram. I picture celebrities such as Kendall Jenner and Gigi Hadid promoting companies like as Adidas, Calvin Klein and Reebok to their millions of followers. If you are looking to reach a level of celebrity anywhere near these two then you will surely be very interested in…read more
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Taking a DeeperLook

By Laura Groshans | January 26, 2019 | Student Post Last Thursday, information guru and SOJC assistant professor, Dave Markowitz spoke to our class about just how much information exists about us online. Let's just say it was enough to make me want to roll up my sleeves and do some serious social media scrubbing. Dave had us get in…read more
Twitter Summary

Meltwater, Melting our Minds! Twitter Management Team: January 24, 2019

By: Elyssa Dziwak, Kendall Kriska, Emily Gibson and Isabella Conferti As a team, we knew we would primary be discussing the tool Meltwater in class, and also receiving our assigned clients for our social media project. We chose to tweet out case study examples that Meltwater has been a part of as well as key materials and directions that were…read more
Student Posts

Connecting to Audiences with Big Data and Core Values

By: Bodie Crist During his guest lecture last week, Dave Markowitz discussed the potential applications of big data and how it could influence the way that brands interact with their audiences. Big data is the collection and application of information representing large and diverse audiences. This information has become available as a direct result of the digital revolution, and because…read more
Student Posts

Recruiting with AI

By Nikki Heaston This week our class was introduced to Frrole DeeperSense. Frrole specializes in building the social web that can provide clients with predictive consumer insight. DeeperSense is a product of Frrole that offers “Intelligent Hiring.” The sub-heading on DeeperSense’s main webpage reads “Hire smarter and faster using AI-built candidate profiles.” The process is simple: enter a job candidate’s…read more
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The Weight of Your Words: Twitter Summary for January 22, 2019

By Lexi Naone, Iyanna Soltero, Mary Osborne, and Ryan Robledo Tuesday’s class introduced Dave Markowitz (@davemarkowitz31), assistant professor at UO and former Stanford and Cornell alum, as the guest speaker for our Strategic Social Media course. His discussion revolved around the idea of the words we use on social media platforms and the weight that they hold. He first asked…read more
Student Posts

Is ‘National Data Privacy Day’ that important?

By Julianne Spencer | Student Posts | January 24, 2018 The next “National Data Privacy Day” is this Monday January 28, and apparently is an international holiday that’s celebrated here in the U.S., but also in 50 other countries as well. More individuals, businesses, babies, and puppies are penetrating social networks than ever before, but in this rapid growth, raising…read more