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Is Instagram changing our lives for the better or for the worse?

By: Siena Di Roma In modern day society, social media plays a huge role in our lives. It determines where we shop for our clothes, where we take our next vacation, what we cook for dinner, and even what workouts we are going to do at the gym. Influencers on Instagram post countless images of trending products in order to…read more
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Millennial Mothers Know Best

By: Meghan Schroeder Influencer identification is used to help understand who or what accounts or media platforms are controlling and steering conversations in the specific sphere of that product or company. It enables organizations and users to discover individuals who have an established voice in that world to ensure they are connected with the latest trends to help the brand…read more
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Branding with Social Media and Understanding Data

By Lexi Naone With our current social climate, it’s important for brands to create a strong presence on platforms. Social media is a large part of our society’s everyday life. Companies have started creating content that is formatted for different platforms, one-minute long videos for Instagram, two and a half minute long videos for Twitter, and videos with subtitles for…read more
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Twitter Summary for February 12, 2019

Samuel Cochran, Brian Gaudette, Jared Myers, and Colton Schang We started class by discussing descriptive statistics, which are summary statistics (summary of a set of observations) that quantitatively describes/summarizes a collection of data. Professor Markowitz informed us that descriptive statistics need variables and that different types of variables convey different types of information. He then broke down descriptive statistics into…read more
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A Digital Center of Excellence for Your Personal Brand

By Jillian Niedermeyer A few weeks ago, I had the opportunity to attend PRSSA’s Portland Paddle event. It’s basically like speed-dating, but instead, you get to network with professionals. During the event, I had the opportunity to talk with Bill Calder, who developed a communications philosophy to help teams at large companies develop consistent online messaging. Earlier this week, Bill…read more
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Ethical social media

By Jason Tseng Social media is penetrating our life because most of the people are checking media anywhere anytime. In the present, almost everyone will check their social media at least once every day. Moreover, some people might update their story and post every single day. The more users in the social media platform, the more advertising will be on…read more
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Influencers: They Aren’t All The Same

By: Kendall Kriska Influencers have become key players in the social media word, especially YouTube. This free platform allows these people to create content and post literally whatever they want. It starts as a simple idea, which turns into a video that people begin to see and from there they spread like wildfire. These influencers begin to gain followers and…read more

WeChat: the ultimate evolution of social media

By Yichi Zhang In China, WeChat is not only a popular social media platform, but also becoming a daily necessity to its Chinese users. Tencent (company name) created WeChat as a messaging app at first similar to MSN, but it can only used on mobile phones. We can make our own stickers for fun and send voice message to…read more
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Social Media in the Workplace: Encouraging Employees to be Active on Platforms.

By: Emily Gibson Social media is evolving from being a platform for sharing thoughts and experiences with peers to being a strategic platform to connect with a large audience. Businesses are using social media platforms for promoting their brand and communicating with their consumers and clients. Platforms like Twitter and Facebook are the easiest and quickest way to respond to…read more

Twitter Management February 7,2019

Twitter Management Team: February 7, 2019 By: Ari Rassouli, Carly Grossman, Madelyn Dwyer, Kierstyn Yardley Thursday’s class was centered around social media policy and crisis communication/management. The day before, our team tweeted relevant articles and shared our general thoughts to initiate the online conversation. Kelli began class by briefly going over the details for our final project. Afterward, she continued…read more