#SOJCssm

Conquering the Social Media Audit; One Bucket and Data Point at a Time

February 17, 2018

By: Kayla Henderson-Wood, Lauren Muniz, Kurtis Copper and Lola Butcher On Wednesday Kelli Matthews gave a class demonstration on how she would present a professional social media audit to her clients. The example we studied was a website for a real estate company who wanted to better understand its media engagement and improve its tactics. The class discussed how millennials felt…read more

Student Posts

Ethics in Social Media-Application: Donald Trump

February 16, 2018

By: Samantha Nadel Feature image: Courtesy of Gage Skidmore In my opinion, there is no other individual who more clearly exemplifies the topics covered during our class discussion of ethics in social media than our president, Donald Trump. At a time where sexual misconduct is one of the most prevalent social issues facing our culture today, it is no wonder…read more

Student Posts

Staying on Your (Twitter) Toes

February 16, 2018

By Kenden Blake Earlier this week in class, we talked about the importance of businesses and brands finding a consistent frequency for posting content, but it can be just as important for these players to stay close to the conversation and react when necessary. During sporting events that garner a global audience like the Super Bowl, the Olympics, or the…read more

Student Posts

A Student’s Guide to Conquering Data Analysis

February 16, 2018

By: Lauren Muniz As journalism and communication students (storytellers for short), it is our natural instinct to gravitate towards words and run at the sight of large sets of numbers. With that said, you can only imagine the wave of uneasiness in the room as we discussed the social media audits we will be conducting for our clients and the…read more

Twitter Summary

Updating-more harm than good?

February 15, 2018

In our discussion during Monday's class, we talked about what people want to see and what gets them engaged on social media. This correlates with what we had talked about earlier in the term with buying followers, which aren't always or at all engaging. People care about engaging pictures and short captions--not too much effort. Data analysis is how…read more

Student Posts

How Social Media Designs Reputation

February 14, 2018

Photo courtesy of AdWeek We’ve heard it a million times: we are our own brand. What we put out into the world through social media is how we want to be perceived. How we treat those who respond to our brand is how we build relationships; it’s the 21st century. Today’s media platforms allow for much more interaction and branding…read more

Student Posts

How Social Media Changed the Olympics

February 14, 2018

By: Jordyn Volk I was born during the Atlanta Summer Games and the Olympics theme song has been in my head ever since. Now, almost 22 years later, my attention does not stay 100 percent on my TV screen like it did when I was a kid; it’s also on my Twitter feed. Participating in the online conversations during the…read more

Student Posts

Strategic Media – What’s Best?

February 13, 2018

Written by Haley Brown When conducting a social media audit for a client, the final piece of the plan is recommendations for the client moving forward. Recommendations involve suggesting a variety of combinations of paid, owned, and earned media. There are pros and cons of using all of the types and there are many opinions of which is best. One…read more

Student Posts

Crisis Communications and Ryan Lochte

February 12, 2018

Written by: Aubree Tolley As we discussed in class this week, A reputation can take years and years to build, but it only takes one incident to ruin it. With the 2018 Winter Olympics in full swing, let us look back at one of the most outrageous and infamous Olympic crisis involving an athlete. If anyone needed the help of…read more

Student Posts

Ghost Blogging: Ethical?

February 10, 2018

Photo by Jesus Kiteque on Unsplash Post by: Ani Clifford We’ve all heard of ghost tweeting, but there is a less known version of this called ghost blogging. This is often where a social media team writes on behalf of an executive member of a company. The question is, is this ethical? There are many discussions on whether or…read more

SSM Student: Zach, The idea that personas need to constantly be updated…[more]
Kurtis Cooper: Great post Gabe! There is so much that is unclear…[more]
Kurtis Cooper: I forgot all about the Ryan Lochte fiasco, fantastic example!…[more]
Kurtis Cooper: Great post Haley, I think there is so much of…[more]
Kelly Thackery: Great article! I like your point that just because you…[more]
Kelly Thackery: The presentation from palo alto software was really interesting like…[more]
Kelly Thackery: The presentation Donna did was one of my favorites because,…[more]
Kelly Thackery: As someone who is usually focused on the B2C aspect…[more]
Kelly Thackery: I agree with you that you really need more than…[more]
Kelly Thackery: As with most in our class I absolutely loved learning…[more]