Student Posts

Has Social Media Prompted Civic Engagement or Emphasized the “Spiral of Silence?”

By: Jessica Murray Everyone has an opinion.  Everyone has a stake in some political stance or another, everyone feels passionate about some social happenings and apathetic about others.  This has been the case since people gathered around ancient Greek philosophers, since the idea of democracy dawned on civilizations and since the discovery of newspapers.  Now, we see these passions and…read more
Twitter Summary

The Invisible Audience and You: Twitter Summary for January 17, 2019

By Destiny Alvarez, Rylee Marron and Jake Willard Thursday’s class revolved around the ideas of networks, bullying and social norms. Our Social Media Strategy class with guidance from Professor Kelli Mathews (@kellimathews) discussed in depth the idea of Twitter’s Mob mentality and bullying fueled by anonymity. Often times people see social media as a place to voice their opinions under…read more
Student Posts, Twitter Summary, Uncategorized

What Came First… Kylie Jenner or “The Egg?”: Twitter Summary for January 15, 2019

By: Jillian Niedermeyer and Jessica Murray Tuesday’s class focused on the principles of uses and gratifications and other theories surrounding social media. Professor Kelli Matthews (@kmatthews) led a discussion about “diffusion of innovation,” important dynamics in modern social media, and properties of networked publics, among other key topics. The class discussed a wide array of examples to explain these theoretical…read more
Student Posts, Uncategorized


By Jessica Baker Memes. They’re everywhere on social media – some people communicate almost solely through them (I’m not pointing fingers but the amount of memes I get from my spouse on a daily basis is… excessive). In this paper examining memes through semiotics, the author examines the impact of “symbol” on our understanding of “meaning.” They then explore several…read more
Twitter Summary

Twitter Summary for 01/10/18

Summary: Between January 8th, 2019 and January 11th, 2019, the School of Journalism and Communications’ Strategic Social Media class’ Twitter feed, using #SOJCssm, presented more than 200 posts, engaged 59 total users, enjoyed a reach of 33,150, and made 71,712 impressions. Professor Kelli Matthews’ (handle: @kmatthews) initial post invited the class to share their very first social media platform presence.…read more
About SOJCSSM, From Kelli

Clients needed to work with smarty pants student teams

You: A company or organization with and active social media presence -- two or more active social media accounts with a total number of fans, friends or followers over 5,000. Me: A senior instructor in the School of Journalism & Communication at the University of Oregon with 20 teams of students eager to do social media research. Winter quarter (mid-January…read more
Student Posts

Personas Personalized

By: Kelly Thackery Today's blog post features a strategic social media podcast on how to create effective marketing personas in the B2C marketing space. Highlights of this podcast include a brief introduction to esteemed author and B2B marketing professional Amber Naslund as well as some awesome B2C tips, tricks and tools from University of Oregon's own Doug Wilson. Podcast link:…read more