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Social Strategy for Brand Management

March 19, 2019
by Oleene Perera For our final lecture, we had guest speaker Fatemah Fakhraie, Digital Content at Northwest Community Credit Union. She spoke to consumer engagement and developing a voice for the credit union’s newstream. Many of us wondered why a credit union would need a voice. From a brand’s standpoint, any brand needs some measure of control over their news…read more
Twitter Summary

Twitter Management Group: March 14, 2019. Fatemeh Fakhraie & Google Analytics

March 16, 2019
By: Rui Sun, Jason Tseng, Yichi Zhang The class on Thursday continued the topic of Google Analytics, and our class was honored to have Fatemeh Fakhraie to introduce the Digital Content at Northwest Community Credit Union. Her speech was great, and she enthusiastically answered all the great questions from the students. And my team members, like other classmates, have learned…read more
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Strategic Social Media: How to Engage in Unexpected Ways

March 15, 2019
By Eva Pozarycki We wrapped up the term featuring Fatemeh Fakhraie (@digitalfatemeh) to give us insight into her social media work as a Digital Content Strategist at Northwest Community Credit Union. Many companies have found its own unique voice on social media, whether it's sassy like @Wendys or outlandish like @MoonPie, but it can be difficult to keep a professional…read more
Twitter Summary

Twitter Summary for March 12, 2019: Google Analytics

March 14, 2019
By: Erin Joo, Ian Burleigh, Oleene Perera, Rob Emmett, and Tom Bridger Today’s class was focused on all things Google Analytics. Google Analytics can be a resourceful tool for understanding social media. After learning how to maximize the capabilities of Google Analytics, organizations will be able to capture important insights.  Kelli started the lecture by laying out the process in…read more
Uncategorized

Boost Your Twitter

March 12, 2019
By: Kirbi Campbell, Matt McGonegal, Kacie Van Stiphout, and Holly Walden Twitter Management Team: March 7, 2019. Michelle Locke Deciphering Analytics, Setting Goals and Designing Content. Thursday in class we had a guest speaker, the wonderful Michelle Locke. Michelle talked about how analytics are everything for social media. Through her fake dried mango company, she described what her strategy for…read more
Student Post

How To: Making your tweets stand out

March 10, 2019
By Mary Osborne Everyone wants to have a Twitter account that features original content, engages followers, and gives their brand a distinct voice. But how do you actually achieve all that?  After hours spent on Twitter (strictly for research purposes, of course) I’ve identified three elements that contribute to having a dynamic Twitter presence and creating engaging content. Below are…read more
Student Posts

Is VR’s Greatest Value Actually to Help us Rediscover our Humanity?

March 10, 2019
Jared Myers Stock photo of tornado devastation. This week, our guest speaker, Donna Davis, delivered a stirring talk on the implications of AR/VR for people all over the world.  I will attest that I have not tried a virtual reality headset since I tried my rich neighbor’s Virtual Boy in the mid-1990s.  This failed Nintendo device, with its 1980s Tron-style…read more
Student Post

There is nothing new under the sun: Is originality important in social media content creation?

March 10, 2019
By: Brian J. Gaudette Content theft, especially joke theft, is rampant online.  If something is clever and funny you can bet that it will get rewritten and retweeted hundreds if not thousands of times.  On a day to day basis when we tell jokes or use some clever but regurgitated turn of phrase in our verbal speech, it is socially…read more
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