Student Posts

Powerful Personas

By: Jeanne Schneider Building personas is all about taking your key demographic data and creating personalities with real names, values, interests and behaviors to effectively communicate exactly who you are trying to reach with your social media campaign. According to Forbes, Generation Z represents $143M in global spending power...and they don't even have credit cards yet. Having come of age…read more
Student Posts

Virtual Reality: Benefits of a Second Life

By: Georgia Orgain Virtual reality is stimulating our senses more than ever, creating new illusions in our everyday reality. We aren't just experiencing virtual reality when strapping on a Microsoft HoloLens but when we create our personalized Bitmoji character or playing online games such as Minecraft, Sims, and Second Life Official. Although virtual reality can be portrayed as a way to escape the real world resulting in…read more
Student Posts

The In Crowd

By: Erich Aguillon From Hubspot.com: 72% of consumers who did a local search visited a store within five miles Local searches lead 50% of mobile visitors to visits stores within one day 72% of adult internet users use Facebook Facebook posts with images see 2.3x more engagement than those without images On Instagram, photos showing faces get 38% more Likes…read more
Student Posts

Brand Building in a Google Analytics World

By Justin Surber For businesses in today’s ever-connected world of social media, where the loudest, most outlandish voices often drive the conversation, there must be a strong temptation to jump into the fray and try to drive that next “viral” post. After all, brands like Red Bull, Taco Bell, Arby’s, JetBlue and countless others have seen noticeable upticks in engagement…read more
Student Posts

Snapchat vs. Instagram stories: Instagram speeds ahead while Snapchat can’t decide

By: Grieta King Social media stories on Instagram and Snapchat offer opportunities to connect and get to know peers on a deeper level, without actually having to interact with them directly. This happens to be very popular among younger audiences. It also offers the opportunity for individuals to experience a new view on a public figure, a closer look at…read more
Student Posts

Social Media Management & Consumer Content Marketing

By Parker Doyle Kateri Kosta and Jonathan Michael from Palo Alto Software visited with the class on Monday to discuss the importance of social media management and consumer content marketing. Michaels began the lecture with the straightforward question, “What is the point of social media?” Michaels quoted the Content Marketing Institutes definition of content marketing as “... a strategic marketing…read more
Student Posts

Why You Should be Using Consumer Content in Your Marketing Campaign

By: Rachel Hanks In the spirit of all things “content-based,” for this blog post I decided to take a deeper look at a marketing tool called user-generated content. According to Webopedia, the term user-generated content is defined as “ any form of content such as video, blogs, discussion form posts, digital images, audio files, and other forms of media that…read more