#SOJCssm

Powerful Personas

March 12, 2018

By: Jeanne Schneider Building personas is all about taking your key demographic data and creating personalities with real names, values, interests and behaviors to effectively communicate exactly who you are trying to reach with your social media campaign. According to Forbes, Generation Z represents $143M in global spending power...and they don't even have credit cards yet. Having come of age…read more

Student Posts

Virtual Reality: Benefits of a Second Life

March 12, 2018

By: Georgia Orgain Virtual reality is stimulating our senses more than ever, creating new illusions in our everyday reality. We aren't just experiencing virtual reality when strapping on a Microsoft HoloLens but when we create our personalized Bitmoji character or playing online games such as Minecraft, Sims, and Second Life Official. Although virtual reality can be portrayed as a way to escape the real world resulting in…read more

Student Posts

Virtual Worlds Create Access and Connection

March 11, 2018

By Ali O’Shaughnessy It’s easy to associate virtual worlds with escapism. I probably make that connection because of my own experience. When I was going through a rough time in middle school, I may or may not have been slightly addicted to The Sims. It gave me a feeling of power and control that I didn’t have in my real…read more

Student Posts

The In Crowd

March 11, 2018

By: Erich Aguillon From Hubspot.com: 72% of consumers who did a local search visited a store within five miles Local searches lead 50% of mobile visitors to visits stores within one day 72% of adult internet users use Facebook Facebook posts with images see 2.3x more engagement than those without images On Instagram, photos showing faces get 38% more Likes…read more

Student Posts

Brand Building in a Google Analytics World

March 10, 2018

By Justin Surber For businesses in today’s ever-connected world of social media, where the loudest, most outlandish voices often drive the conversation, there must be a strong temptation to jump into the fray and try to drive that next “viral” post. After all, brands like Red Bull, Taco Bell, Arby’s, JetBlue and countless others have seen noticeable upticks in engagement…read more

Twitter Summary

Beginner’s Guide to Google Analytics

March 9, 2018

By: Kelsey Scott, Justin Surber, Aubree Tolley and Jordyn Volk Wednesday’s class was dedicated to dipping our toes into Google Analytics. Only a few people raised their hands when asked if they had experience with the analytics platform, so it was the first time learning about it for much of the class. We had three main points to the lecture:…read more

Student Posts

Snapchat vs. Instagram stories: Instagram speeds ahead while Snapchat can’t decide

March 9, 2018

By: Grieta King Social media stories on Instagram and Snapchat offer opportunities to connect and get to know peers on a deeper level, without actually having to interact with them directly. This happens to be very popular among younger audiences. It also offers the opportunity for individuals to experience a new view on a public figure, a closer look at…read more

Student Posts, Uncategorized

Importance of Google Analytics

March 9, 2018

By Brian Willison In Wednesday’s class we took a dive into Google Analytics and got a basic overview of how it works and how to read some of the data it provides. But to get anything out of the data a company must set goals to ensure their site becomes a driving force of revenue. According to Google Analytics &…read more

Student Posts

Social Media Management & Consumer Content Marketing

March 8, 2018

By Parker Doyle Kateri Kosta and Jonathan Michael from Palo Alto Software visited with the class on Monday to discuss the importance of social media management and consumer content marketing. Michaels began the lecture with the straightforward question, “What is the point of social media?” Michaels quoted the Content Marketing Institutes definition of content marketing as “... a strategic marketing…read more

Student Posts

Why You Should be Using Consumer Content in Your Marketing Campaign

March 7, 2018

By: Rachel Hanks In the spirit of all things “content-based,” for this blog post I decided to take a deeper look at a marketing tool called user-generated content. According to Webopedia, the term user-generated content is defined as “ any form of content such as video, blogs, discussion form posts, digital images, audio files, and other forms of media that…read more

SSM Student: Zach, The idea that personas need to constantly be updated…[more]
Kurtis Cooper: Great post Gabe! There is so much that is unclear…[more]
Kurtis Cooper: I forgot all about the Ryan Lochte fiasco, fantastic example!…[more]
Kurtis Cooper: Great post Haley, I think there is so much of…[more]
Kelly Thackery: Great article! I like your point that just because you…[more]
Kelly Thackery: The presentation from palo alto software was really interesting like…[more]
Kelly Thackery: The presentation Donna did was one of my favorites because,…[more]
Kelly Thackery: As someone who is usually focused on the B2C aspect…[more]
Kelly Thackery: I agree with you that you really need more than…[more]
Kelly Thackery: As with most in our class I absolutely loved learning…[more]