Student Posts

Facebook is Totally Obsessed With You

By Katy Edgington (Twitter, Instagram, LinkedIn) Have you ever scrolled through Facebook and seen advertisements or posts that seem eerily relevant to you? Maybe a dress you liked on Nordstrom’s website appeared on your Facebook timeline the next time you logged in, or you’ve at least found yourself in a similar situation. That is because everything you do on Facebook…read more
Student Posts

Do Quit your Day Job: the Social Media Influencers that are Making Millions, One Post at a Time

By Sean Thornberry (LinkedIn, Twitter, Instagram) It seems like there’s not an hour that goes by without someone posting a multi-level marketing scheme or some affiliate product on social media. I’ve become so accustomed to these posts that I’m subconsciously scrolling past without giving a second thought to what they contain. This new trend isn’t without merit however. Companies have…read more
Twitter Summary

A Case of the Mondays

By Katie Birrenkott (@birrenkott), Lissa Steffen (@ohheylissa), Sean Willcox (@SeanWillcox_10)     Basically sums up every SOJCssm Twitter recap thus far. People in the real world can’t handle our tweets and our talent for perfectly pairing a tweet with gifs. #LifeAsAJStudent, am I right? During Monday March 7th’s class, Kelli Matthews enlightened us all on how to reach out to audiences…read more
Student Posts

Millennials Live Más

By: Marisa Cesare, @marisajocesare In class this week, we touched on the importance of brands being present on Facebook. Facebook is an incredibly versatile social media platform that can reach out to a large audience when used correctly. At this point in the Facebook game, the type of content being shared is incredibly important. Consumers are looking for entertaining and…read more
Student Posts

Benefits of Working with Social Media Influencers

By: Jennifer Kim, @je_nniferkim Although both drive action and raise awareness for a brand, there are many differences between social media influencers and brand advocates. Influencers are defined by the size of their audience while brand advocates are already customers and likely to recommend the brand. However, influencers are significant in driving conversations, improving search engine rankings, and building trust…read more
Student Posts

Life Hack: Use Pinterest!

By Ethan Ferdig, @ethan_ferdig   Pinterest, the internets’ most beloved site to find mason jar lunches, life hacks, and fashion designs, proves to be the most powerful conversion-to-sales social media platform. From the research many marketers have performed, it’s not shocking that a site featuring attractive photography has high conversion rates. What makes Pinterest unique when compared to other sites,…read more
Twitter Summary

Influencers & Gifs Galore

Wednesday, March 1 Twitter Summary by Shannon Elliott, Talia Smith & Jennifer Kim @shan_an_anon @talmarie123 @je_nniferkim Although it was a Wednesday, it definitely felt like a Monday in lecture. Engagement in lecture was low, but expected. It’s the middle of week eight; what else would you expect? Kelli started the lecture on influencers by showing pictures of one of the “hottest” celebrities…read more
Student Posts

Fake It Till You Make It

By: Mahina Husain @hiinabebs We all know social media is a great tool to connect with friends, post photos, share funny moments and show your personality to the world. However, it can also cost you a job. Over 60% of employers reported using social media to research job candidates. Of those employers, 55% said the reconsidered an applicant because of something they found.…read more
Student Posts

#Fulldisclosure

By: Kate Miller ( twitter: @kateeeeMiller )  Throwback, to when you were a little kid and you were super pumped your parents bought you a new toy for being good. Of course, you told all of your friends you have the latest Barbie (or lego?). Then influencing all of your other friends to be good and ask for a barbie.…read more
Twitter Summary

Social Content Cheat Sheet

By Olivia Determan (@oliviadeterman), Erika Goto (@thisiserikagoto), and Erin Petit (@erinopetit) Mondays in J480 can be pretty low energy after not having class the very first two Mondays of winter term. The Monday of week 8 was different, however, when the day’s topic was revealed: content creation. After learning about analytics, audits, dos and don’ts, crises, and research, we finally…read more