Student Work

Is Social Media Dying?

Tess Jennings: Recently, I read a fascinating article from Metro UK that looked at whether social media sites were slowly dying. Initially, I found this a rather absurd thought. Social media has revolutionized the way we communicate--how could these channels be dying? However, the more I read, the more I wondered if this claim actually had merit. For instance, the…read more
About SOJCSSM, From Kelli

Clients needed to work with smarty pants student teams

You: A company or organization with and active social media presence -- two or more active social media accounts with a total number of fans, friends or followers over 5,000. (Yes, the number is somewhat arbitrary - the key is that the accounts are active and the students can collect data. We can also look at email marketing and website…read more
Student Work, Uncategorized

B2B Influencer Marketing: Is it worth it?

By Ariana Donaville Over the past few years, business-to-consumer (B2C) companies have relied on influencers to market their products to their targeted publics. While many B2C companies have seen great success from influencer marketing campaigns, business-to-business (B2B) companies have struggled to see the value in implementing influencer marketing strategies. They find themselves asking, “how useful is an influencer to a…read more
Student Post, Student Work, Uncategorized

Have You Analyzed Your Social Networks, Lately?

By Shelley Smith Network Literacy is becoming an increasingly needed skill in our highly connected age. NetSciEd released an infographic-type brochure that “provides and initial step toward facilitating the development of network literacy.”  This got me thinking about my own social network use, information silos and critical thinking. As a self-proclaimed “Social Justice Warrior” I have curated my social media…read more
Student Post, Student Work

Anatomy of a Movement: the power behind the #MeToo collective experience

By Kristin Schlotterbeck After reading through the Pew Research Center’s mapping of Twitter topic networks, I was curious to compare a few other network maps and was shocked at what I found.  NodeXL, the same mapping application used by the Pew Research Center, maintains an ongoing open-source graph gallery, filled with maps of all sorts of data sets users have…read more
Student Work

The Rise of Micro Influencers

By Hana Campbell The term ‘influencer’ is one we have seen have increasing popularity since the rise of YouTube and Instagram, but it’s an idea that really isn’t all that new. An influencer is defined as “is an individual who has the power to affect purchase decisions of others because of his/her authority, knowledge, position or relationship with his/her audience.”…read more
Student Posts, Student Work

Taking lessons from a Mormon social media fast: A perpetual motion of digital dependency

Hayley Shauklas Last October, eight million Mormon women were invited to put down the phone and take a 10-day social media fast. Of the few thousand women surveyed post-fast by Goodthink co-founder and TEDx speaker, Amy Blankson, 60% reported feeling more productive. Forty percent reported more sleep, and 55% said they were more present with friends and family. Credit: Alexander…read more
Student Posts, Student Work

Call-out Culture: a powerful tool, bullying, or both?

By Alisha Stilwell Spin class and political activism don’t typically go hand-in-hand, but today’s “call-out” or “cancel” culture changed that.  SoulCycle touts itself as more than just a workout; “it’s an experience” that helps cyclists find their soul. That’s a bold promise, but it resonated with the masses as SoulCycle grew from being less of a gym into a profitable…read more
Student Post, Twitter Summary

Twitter Management Group 2: March 14, 2019: Fatemeh Fakhraie

By: Siena Di Roma, Meghan Schroeder, Joie Ryan, Madison Seagraves, Austin Banks On Thursday, March 14th, our class had the privilege to listen to guest speaker, Fatemeh Fakhraie, a Digital Content Strategist at Northwest Community Credit Union. We were very excited to learn from her experiences with digital content strategists and apply them to our school work. https://twitter.com/SienaRoma/status/1105990033666826240 https://twitter.com/maddyseagraves1/status/1106300833094787072 https://twitter.com/joieryan23/status/1106058128062201856…read more
Student Post, Student Posts, Student Posts

Social Strategy for Brand Management

by Oleene Perera For our final lecture, we had guest speaker Fatemah Fakhraie, Digital Content at Northwest Community Credit Union. She spoke to consumer engagement and developing a voice for the credit union’s newstream. Many of us wondered why a credit union would need a voice. From a brand’s standpoint, any brand needs some measure of control over their news…read more