Student Posts

Social Media Ethics

By Cody Koenig (@koenigcody) Who determines what is ethical on social media? Most of the time when I post on social media, I’m my own toughest critic. I make sure my content is meaningful, sensitive and accurate. While I may think I am my toughest critic, it’s actually my audience. Far to often people post content that is offensive to…read more
Student Posts

Transparency & Ethics in the Social Media World

By Rhianna Gelhart (@RGelhart) Transparency and Ethics go hand in hand when it comes to businesses and their practices. In order for a company to be transparent they must be following their ethical standards and guidelines closely. Right? It turns out that there are some very fine lines that come along with Transparency and Ethics. For starters many companies definition…read more
Twitter Summary

Transparency in Social Media

By Sara McCauley @saramccauley7 & Nici Bentivegna @nicibentivegna On April 21st, our class discussed the importance of transparency, especially for companies, on social media. We took a look at how transparency can either help or hurt a brand, like with the controversy between messages of Dove and Axe (who are both owned by Unilever). Dove targets their audience by promoting…read more
Student Posts

The Greenwashing Threshold

Katie McGuigan | @knmcguigan At a time where brand transparency is vital to building long-lasting customer relationships brands are constantly working to connect with their consumer's values. And as environmental health continues to be a growing concern, companies are simultaneously trying to align their values by becoming “environmentally conscious brands.” Enter greenwashing. Greenwashing is deceitful tactic used in company advertising to make their…read more
Student Posts

Transparency is Key

By Bri Briggs | Twitter Dear corporations, Social media platforms have bridged the gap between us. Whether this is a good or a bad thing is up to you to decide. As we all know, news travels fast. Though this may or may not be an advantage for corporations, it has given consumers more power than ever before. It only…read more
Student Posts

Be Transparent or Die Trying

By: Sara McCauley Follow me on Twitter or LinkedIn! Transparency is key for any company, organization or non-profit to succeed on social media. It is no longer a choice that these companies have, yet they still hold the power to control the strategies of being transparent on social media platforms. Transparency is defined as the degree to which an organization…read more
Student Posts

The Curated Self on Social Media

By: Tatiana Skomski When you think of a curator often times you think of someone who works in a museum or art gallery. This idea has transformed over the past few years with the growing use of social media. People are becoming curators of their virtual identities and creating whole new personas for themselves. Social media platforms like Facebook, Instagram and Twitter are…read more
Twitter Summary

Risks and Responsibilities in Social Media

McKenzie Boyle, Valerie Wiebmer and Makenzie Hammond On Thursday, April 16th, we had a great class learning about the risks and responsibilities of social media. We started off class getting to check out the first episode of the Dew Tour PUSH featuring Josh Matthews (Kelli's brother). Your browser does not support iframes. Once we got into the lecture we learned that some…read more
Student Posts

How is vagueness affecting social media?

By Kira Hoffelmeyer, @KHoffy29 When you consider how much interaction we have with social media daily, it's surprising when you remember that major social websites — like Facebook, Twitter, Instagram, etc. — are younger than my peers at the University of Oregon. (Wow guys, does that make you feel old or what?) So, it might be easy to say that all of us understand,…read more
Student Posts

Risk > Regret

By Polly Irungu on 4/16/15 Find me on LinkedIn | Tweet me @pollyirungu | Portfolio  If you're reading this...it's too late. We should all know by now that when it comes to privacy, we don't have any. We should also know by now that anything that is posted online does not go away. Many individuals, brands, organizations etc., still do not understand the…read more