Twitter Summary

What A Monday!

By Kristin Peixotto (@kpeixotto27), Rhea Gates (@rheakaigates) and Dominic Black (@dominic_black7) During class on Monday, February 13th we dove deep into social media audits and how to understand the data. Unfortunately, the class really just needed a mental health day so engagement was low. But spirits we lifted a bit when the class got to hack into the Facebook page…read more
Student Posts

Measuring Your Media

By: McKenzie Hargens (@Kenziehargenss) As social media establishes it permanence as a communication tool, a marketing tool and a news source, organizations are beginning to recognize its significance in measuring and monitoring digital presence and audience connection. However when it comes to interpreting insights drawn from social media data analytics, the proof of the pudding is in the eating. By…read more
Student Posts

Crisis!

by Cyrus Heffernan Twitter: @czheff Like it or not, social media is an essential part of every 21st-century business, and with it comes the potential for a PR disaster. Organizational PR crises come in several different flavors, and while some have a certain amount of prior warning (creeping and slow-burn crises), here we’ll take a look at every social media…read more
Student Posts

Listen More. Talk Less.

By: Rhea Gates Twitter: @RheakaiGates   Social. Media. Crisis. Three words no PR professional can hear or utter without an inevitable cringe. Unfortunately, social media firestorms are becoming regular news during our lifetime. You can hardly look at a television, computer or cell phone screen without being bombarded by the latest organizational blunder followed by new hashtags and passionate multi-platform…read more
Twitter Summary

It’s Handled

By: Charissa Corlies (@CharissaCo), Jon Fisher (@jonnfisher) and Mahina Husain (@hiinabebs) In class on Wednesday February 8th, students prepared to learn about social media crisis management and how to - and not to - prepare, respond and manage #Scandals. Right off the bat, students were presented with the following scenario. You are the PR person at a non-profit focused around…read more
Student Posts

The Dreaded Crisis

By: McKenzie Edgar @McKenzieEdgar23   You know that one person you follow on social media and ask yourself why do I follow them? And then you have an “oh yeah” moment because their account is a train wreck and you can’t seem to look away. I know that sounds harsh but there is something about witnessing something disastrous that you…read more
Twitter Summary

Is it Personal, or is it “Big Data Analytics?”

By: Mckenzie Hargens (@kenziehargenss),  Karalyn Arnett (@KarArnett) and Evan Tanaka (@evan_saysit) As they sat down for class on Monday February 6th, strategic social media students braced themselves for the assumed impending doom that was big data and analytics. However, as guest speaker Heather Shoenberger began to detail just what we should expect when hear the words “big data,” the gloom and…read more
Student Posts

Look Up

By: Bailey Rogers Twitter: @baileyyrogers My friends and I do this thing at dinner, whether at home or out to eat, where we put our phones in the middle of the table face down in a stack and the first person to pick theirs up has to pay for the whole meal. Being that we’re poor college seniors, that is…read more