Student Posts, Uncategorized

Top 5 Ways to Use Twitter for Professional Networking

By: Aysia Kezerian While LinkedIn may be the first thing that comes to your mind when it comes to professional networking, Twitter can also be of great use when it comes to connecting directly with different companies and corporations. Here are 5 simple ways to maximize your use of Twitter to expand your professional network: Follow, follow, follow - Follow…read more
Student Posts

To Plan or Not To Plan – There Is No Question

By Valerie Wiebmer (@valeriewiebmer) To Plan. Planning and organization are key in many different aspects of life, especially in the business environment, and can often be the deciding factor between success and failure. One of the main reasons people, and more commonly businesses, are scrutinized for failing on social media is because they posted something without thinking in the heat of…read more
Twitter Summary

Crisis Communication on Social media

By Sijie Li and Henry Cromett On Tuesday, April 28th, we had a good discussion about the relationship between social media and crisis communication. Once we got into the lecture, we learned that what active listening is and the importance of active listening on social media responding to customers. Active listening is a way of listening and responding to another person to…read more
Twitter Summary

Crisis Communications with Melissa Agnes

By Bryna Geary and Jennifer Vance This week we discussed crisis communications and crisis management in relation to social media platforms. After examining several real life cases, where companies were unable to control the digital fire that erupted, it became clear how detrimental a social media crisis can be to a company’s reputation. In Thursday’s class, we skyped crisis communications…read more
Student Posts

An Emoji is Worth a Thousand Words

By Alexis McNeal (@AmcnealUOAd) It is taught over and over again from kindergarten to high-school, "If you don't have anything nice to say then don't say anything at all." However, companies and brands around the world seem to let that childhood message slip their minds when speaking to the public. In our highly active social media based society, it is hard…read more
Student Posts

#McDStories turns into #McDhorrorstories

By Ashley Carter “What’s the worst that could happen?” Melissa Agnes asserts that this is a very important question for every communications professional to ask themselves while developing campaigns for companies or organizations. Agnes gives us an example wherein the worst could happen, and did: the #McDStories campaign. McDonalds developed and launched this Twitter campaign in January of 2012. Along…read more
Student Posts

#RaceTogether or #RiotTogether?

By Deanna Borocz As communicators, we all want to create the new, best and most creative campaigns to present to our clients who then decide whether or not to go forth with them publicly to their stakeholders. Sometimes, things don’t go as planned and reactions spiral out of control. Starbucks has recently launched a campaign called #RaceTogether, where baristas were encouraged to…read more
Student Posts

Bud Light is “Up For Whatever”, Including a Communication Crisis

By Nici Bentivegna As public relations practitioners, we strive to be creative, groundbreaking and innovative to get our clients name into the public. However, creativity can sometimes miss the mark, which leaves businesses and organizations vulnerable to crisis. Bud Light understands this all too well. This week, a Reddit user posted a photo of a Bud Light bottle that featured…read more
Student Posts

Social Media: The Crisis Communication Life Preserver

Makenzie Hammond (@kenziehammond) Over the course of the term, we have learned that there are inherent risks when using social media on behalf of an organization. One rogue tweet can send your organization into a viral tailspin of bad press and backlash. According to the 2014  Crisis Communication Survey of 270 companies conducted by Continuity Insights, there has been a general…read more