Student Posts

Get Out There and Blog: Tips from Gini Dietrich

Gini Dietrich, CEO and founder of marketing and communication firm Arment Dietrich, and author of popular PR blog Spin Sucks, paid a visit to our class last Thursday. For a summary of the points covered during our time with Gini, please refer to Nicole Lygo’s blog titled “Gini Dietrich Covers Everything.” Here we will be discussing what topics resonated the…read more
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Anna Kluyeva on International Social Media from a Russian Perspective

By: Rebecca Rhodes, Michael Eiden and Christina Roach In class on Tuesday, Emeritus SOJC Professor Anna Kluyeva engaged us on the topic of international social media from a Russian perspective. With experience living and working in Russia, she shed light on the many challenges Russian citizens face when using social media. Thanks to her unique insight, we were able to…read more
Student Posts

Calm down, it’s probably not as bad as you think

By Lauren Garetto Crisis. Something no business wants to encounter, and something we all hope they try to avoid. But do businesses really do their best to avoid them? Constantly we see social media campaigns go wrong like McDonald's, or offensive wording like Bud Light, or even insensitive pictures like Teenage Mutant Ninja Turtles, and we’re all left wondering why…read more
Student Posts

The Undercover War on Activism and Advocacy in Russia

By McKenzie Boyle Social Media has become an important tool in the world of activism and advocacy. It gives people outside of traditional media platform to promote, discuss, and think out loud. This last November, social media activism boomed due to the reactions following the no-indictment verdict in the Michael Brown case. This graphic shows the geotagged tweets mentioning 'Ferguson'…read more
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Twitter Summary

Gini Dietrich Covers Everything

By Nicole Lygo In class on Thursday, we heard from Gini Dietrich, CEO and founder of Chicago-based marketing and communication firm Arment Dietrich, and author the popular PR and marketing blog Spin Sucks. Because of Gini’s wealth of experience in a multitude of topics, the conversation jumped from topic to topic, going everywhere from blogging advice to ethics in PR…read more
Student Posts

Bloggers are the New Influencers

By: Danielle Horn Bloggers have become the wanted insider and trustful voice instead of the unwanted guest, which they were viewed as a few years back. Recently bloggers have been must haves at runway shows and grand opening parties as bloggers have become the new influencers. Influencers are people with a mass amount of followers on any social media platform that…read more