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ROInfluencers – When do we know how much they’re worth?

By Connor Nolan Influencer marketing has been praised as a way to communicate a brand’s message to a specific target audience, through a trusted source unique to that of a brand. Individual content creators have amassed social media followings base on their unique style, personality, abilities, and subject-matter expertise. Their credibility in the eyes of their fans makes them the…read more
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Twitter Summary: January 29, 2020. Influencers

By: Penny Barnes, Hannah Miller, Ramsey Sullivan, Jessica Klockman and Katie Corah In class on Wednesday we discussed the power of influencers. When we think of influencers, we think of people with over 10,000+ followers on Instagram or other social media platforms. Mentioned in class, when we hear the word ‘influencers’ we think of the Kardashian/Jenner family. The topic of…read more
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Twitter Management Summary 1/27

On January 27 we ran the class discussion through the Twitter hashtag, #SOJCssm. During this class, we discussed network analysis. We focused mainly on social network analysis. The main points for why this topic should be talked about is to: 1) Identify influential people, 2)understand product recommendations, and 3) understand the content and campaign propagation. Another big takeaway is that…read more
Student Work, Uncategorized

Celebrity Deaths as Told on Social Media Platforms

By: Katherine Corah Celebrity deaths as told on social media platforms have really transformed the way news gets conveyed to the public. Earlier this week, an unfortunate helicopter accident killed 9 passengers, 2 of them being Kobe Bryant and his daughter, Gianna. On Sunday, January 26, the entire country seemed to come together to mourn the loss of one of…read more
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Twitter Summary: January 15, 2020. Personal use, empathy, trolls, and the mob mentality.

The overall theme of the class session was personal use, empathy, trolls, and the mob mentality. Professor Kelli Matthews started the conversation by saying that these were easy topics to have conversations about because everyone has opinions about them. She was very astute in saying so, as the class period was filled with lively discussion.  The highlight of the class…read more
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Twitter Summary: January 13, 2020. Social Media Theory: Diffusion, Relationship Management.

On Monday, January 13th we had our Twitter day for the J480/580 Strategic Social Media class. The topics discussed during class included the properties of networked publics, how they play into real life, the diffusion of innovation and its adoption profiles, and the Uses and Gratifications Theory.  Our tweets comprised of quick summaries of points made about those topics, relevant…read more
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Influencer Domination

Influence - the capacity to have an effect on the character, development, or behavior of someone or something, or the effect itself.  A term that I’m sure we all consider familiar, within social media, rather “influencer” has transcended various platforms and popular culture. Kevin Roose of the New York Times speaks to the volumes that influence culture.  “When the first…read more
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Twitter Summary: January 8, 2020. Social Media History & Theory.

Wednesday kicked off the first class in the strategic social media class of winter 2020. For the first class, there was (unsurprisingly) not a lot of engagement.  There were 19 total tweets relating to class discussion, this count is leaving out the introduction “Tweet a GIF with the hashtag #sojcssm” There were many tweets, but they did not pertain to…read more