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What Came First… Kylie Jenner or “The Egg?”: Twitter Summary for January 15, 2019

By: Jillian Niedermeyer and Jessica Murray Tuesday’s class focused on the principles of uses and gratifications and other theories surrounding social media. Professor Kelli Matthews (@kmatthews) led a discussion about “diffusion of innovation,” important dynamics in modern social media, and properties of networked publics, among other key topics. The class discussed a wide array of examples to explain these theoretical…read more
Student Posts, Uncategorized

Memes

By Jessica Baker Memes. They’re everywhere on social media – some people communicate almost solely through them (I’m not pointing fingers but the amount of memes I get from my spouse on a daily basis is… excessive). In this paper examining memes through semiotics, the author examines the impact of “symbol” on our understanding of “meaning.” They then explore several…read more
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The ‘Honesty’ App

Maddie Landers @maddielanders22 It is 2018 and cell phones are a teen's best friend. In fact, it is where they reach their thousands of closest friends and where their friends reach them. However, not everything received is always friendly. With a multitude of popular social media mediums from Facebook, to Instagram, to Snapchat and beyond, perhaps one of the easiest apps…read more
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Carmen Hill: Content Matters

By Darin Shelstad Carmen Hill joined us in class this week to discuss content marketing and strategy. She is a Marketing Director for Connective DX so if anyone knows what they're talking about, it's her. She gave us some great food for thought. How important is content anyway?  Of content's importance she said "content is more than collateral—it’s a core business asset…read more
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Q&A With Carmen Hill: Strategic Storyteller and Content Mixologist

By Sophie Lair Journalist, writer and marketer, Carmen Hill has decades of experience in content strategy. She believes that “content is more than collateral—it’s a core business asset that can attract new audiences, educate and nurture prospects, accelerate the sales cycle, and inspire customers to become loyal advocates.” Currently a Marketing Director at Connective DX in Portland, Oregon, Hill leads…read more
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Censorhip, Bots and an Internet Troll Army, OH MY!

By: Sasha Martczyanov Last week, we had the pleasure of having Anna Kluyeva lead the lecture in our Strategic Social Media class. As students living in the United States, our social media experience is much different than young adults living in countries with high censorship of internet content, like Kluyeva’s home country Russia. Anna Kluyeva was generous enough to shed…read more