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Twitter Management February 7,2019

Twitter Management Team: February 7, 2019 By: Ari Rassouli, Carly Grossman, Madelyn Dwyer, Kierstyn Yardley Thursday’s class was centered around social media policy and crisis communication/management. The day before, our team tweeted relevant articles and shared our general thoughts to initiate the online conversation. Kelli began class by briefly going over the details for our final project. Afterward, she continued…read more
Student Posts, Twitter Summary, Uncategorized

Twitter Management Team: January 31, 2019. All About Influencers.

By: David Gugliotti, Laura Groshans, Bodie Crist, Molly Mair Will we ever end the high school need to know what the "cool" kids are doing? Thursday's class discussion dove into the why, how, and what of the INFLUENCER. Our team posted 13 articles prior to class related to influencers for context. In class, Kelli discussed influencers as people who are…read more
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Twitter Management Team: January 29, 2019

By: Kaytlyn Lozano, Natalie Stone, Abby Wolff, and Zhiheng Li Tuesday’s class was all about network analysis--the types, languages, usage, and analyzation. Although of a more “how-to” class for our approach to client brand research, Kelli Matthews  guided the class towards understanding Netlytic. To understand the language of network analysis, Kelli first discussed the “nodes” and “edges” of what our…read more
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Taking a DeeperLook

By Laura Groshans | January 26, 2019 | Student Post Last Thursday, information guru and SOJC assistant professor, Dave Markowitz spoke to our class about just how much information exists about us online. Let's just say it was enough to make me want to roll up my sleeves and do some serious social media scrubbing. Dave had us get in…read more
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The Weight of Your Words: Twitter Summary for January 22, 2019

By Lexi Naone, Iyanna Soltero, Mary Osborne, and Ryan Robledo Tuesday’s class introduced Dave Markowitz (@davemarkowitz31), assistant professor at UO and former Stanford and Cornell alum, as the guest speaker for our Strategic Social Media course. His discussion revolved around the idea of the words we use on social media platforms and the weight that they hold. He first asked…read more
Student Posts, Twitter Summary, Uncategorized

What Came First… Kylie Jenner or “The Egg?”: Twitter Summary for January 15, 2019

By: Jillian Niedermeyer and Jessica Murray Tuesday’s class focused on the principles of uses and gratifications and other theories surrounding social media. Professor Kelli Matthews (@kmatthews) led a discussion about “diffusion of innovation,” important dynamics in modern social media, and properties of networked publics, among other key topics. The class discussed a wide array of examples to explain these theoretical…read more
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Memes

By Jessica Baker Memes. They’re everywhere on social media – some people communicate almost solely through them (I’m not pointing fingers but the amount of memes I get from my spouse on a daily basis is… excessive). In this paper examining memes through semiotics, the author examines the impact of “symbol” on our understanding of “meaning.” They then explore several…read more