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Can you PR your way out of bad behavior?

By: Miranda Menard. It’s not new news that celebrities, athletes and politicians are constantly getting into trouble by behaving poorly. For decades, they have been getting themselves into scandals and stirring the pot. Some of these incidents are big, like the President Clinton and other celebrity cheating scandals or Ray Rice getting busted for abusing his girlfriend in an elevator. …read more
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Influencers are EVERYWHERE!

By Hannah Miller As social media platforms continue to grow in 2020, influencer marketing will keep on evolving. Influencers have become a fundamental marketing strategy for many brands, and will continue to help brands in connect with their public in relatable ways. In 2020, just being famous will not be enough for brands. Brands desire influencers that will have an…read more
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Is it Ethical for Companies to Post on Social Media After a Celebrity Death?

By Kyra Flynn As many are already aware, the world was shocked upon the announcement of basketball legend Kobe Bryant’s fatal passing. In response, many took to social media to grieve and pay tribute to Kobe and the other lives that were taken in the accident. One of the few companies to speak out in the midst of this frenzy…read more
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Ethics in Advertising: How Far is Too Far?

By: Molly Kavanaugh The Super Bowl is the advertising industry's biggest stage of the year and with that, brands must put forward their best marketing strategies. As a staple of American culture, Super Bowl commercials attract audiences from all over the nation, and the world. Some brands disregard all ethical issues simply to make a statement with their commercial. There…read more
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Twitter Summary: 2/3/20 Social Media Ethics

By: Mary Edman, Ty Hancock, Brandon Yee & Katie Zurbrick Today during class we discussed social media ethics and the secret to social media success. The biggest way to succeed in usage of social media is to have the users trust. Topics we discussed throughout class: The difference between honesty and sleazery Ghost-bloggingAstroturfingPoor Taste Social MediaHonesty ROI There is a…read more
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ROInfluencers – When do we know how much they’re worth?

By Connor Nolan Influencer marketing has been praised as a way to communicate a brand’s message to a specific target audience, through a trusted source unique to that of a brand. Individual content creators have amassed social media followings base on their unique style, personality, abilities, and subject-matter expertise. Their credibility in the eyes of their fans makes them the…read more
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Twitter Summary: January 29, 2020. Influencers

By: Penny Barnes, Hannah Miller, Ramsey Sullivan, Jessica Klockman and Katie Corah In class on Wednesday we discussed the power of influencers. When we think of influencers, we think of people with over 10,000+ followers on Instagram or other social media platforms. Mentioned in class, when we hear the word ‘influencers’ we think of the Kardashian/Jenner family. The topic of…read more
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Twitter Management Summary 1/27

On January 27 we ran the class discussion through the Twitter hashtag, #SOJCssm. During this class, we discussed network analysis. We focused mainly on social network analysis. The main points for why this topic should be talked about is to: 1) Identify influential people, 2)understand product recommendations, and 3) understand the content and campaign propagation. Another big takeaway is that…read more