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Twitter Summary for February 12, 2019

Samuel Cochran, Brian Gaudette, Jared Myers, and Colton Schang We started class by discussing descriptive statistics, which are summary statistics (summary of a set of observations) that quantitatively describes/summarizes a collection of data. Professor Markowitz informed us that descriptive statistics need variables and that different types of variables convey different types of information. He then broke down descriptive statistics into…read more
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A Digital Center of Excellence for Your Personal Brand

By Jillian Niedermeyer A few weeks ago, I had the opportunity to attend PRSSA’s Portland Paddle event. It’s basically like speed-dating, but instead, you get to network with professionals. During the event, I had the opportunity to talk with Bill Calder, who developed a communications philosophy to help teams at large companies develop consistent online messaging. Earlier this week, Bill…read more
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Ethical social media

By Jason Tseng Social media is penetrating our life because most of the people are checking media anywhere anytime. In the present, almost everyone will check their social media at least once every day. Moreover, some people might update their story and post every single day. The more users in the social media platform, the more advertising will be on…read more
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WeChat: the ultimate evolution of social media

By Yichi Zhang In China, WeChat is not only a popular social media platform, but also becoming a daily necessity to its Chinese users. https://www.youtube.com/watch?v=Qtm3V74HCzc Tencent (company name) created WeChat as a messaging app at first similar to MSN, but it can only used on mobile phones. We can make our own stickers for fun and send voice message to…read more
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Twitter Management February 7,2019

Twitter Management Team: February 7, 2019 By: Ari Rassouli, Carly Grossman, Madelyn Dwyer, Kierstyn Yardley Thursday’s class was centered around social media policy and crisis communication/management. The day before, our team tweeted relevant articles and shared our general thoughts to initiate the online conversation. Kelli began class by briefly going over the details for our final project. Afterwards, she continued…read more
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Twitter Management Team: January 31, 2019. All About Influencers.

By: David Gugliotti, Laura Groshans, Bodie Crist, Molly Mair Will we ever end the high school need to know what the "cool" kids are doing? Thursday's class discussion dove into the why, how, and what of the INFLUENCER. Our team posted 13 articles prior to class related to influencers for context. In class, Kelli discussed influencers as people who are…read more
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Twitter Management Team: January 29, 2019

By: Kaytlyn Lozano, Natalie Stone, Abby Wolff, and Zhiheng Li Tuesday’s class was all about network analysis--the types, languages, usage, and analyzation. Although of a more “how-to” class for our approach to client brand research, Kelli Matthews  guided the class towards understanding Netlytic. To understand the language of network analysis, Kelli first discussed the “nodes” and “edges” of what our…read more
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Taking a DeeperLook

By Laura Groshans | January 26, 2019 | Student Post Last Thursday, information guru and SOJC assistant professor, Dave Markowitz spoke to our class about just how much information exists about us online. Let's just say it was enough to make me want to roll up my sleeves and do some serious social media scrubbing. Dave had us get in…read more
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The Weight of Your Words: Twitter Summary for January 22, 2019

By Lexi Naone, Iyanna Soltero, Mary Osborne, and Ryan Robledo Tuesday’s class introduced Dave Markowitz (@davemarkowitz31), assistant professor at UO and former Stanford and Cornell alum, as the guest speaker for our Strategic Social Media course. His discussion revolved around the idea of the words we use on social media platforms and the weight that they hold. He first asked…read more