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Strategic Social Media: How to Engage in Unexpected Ways

By Eva Pozarycki We wrapped up the term featuring Fatemeh Fakhraie (@digitalfatemeh) to give us insight into her social media work as a Digital Content Strategist at Northwest Community Credit Union. Many companies have found its own unique voice on social media, whether it's sassy like @Wendys or outlandish like @MoonPie, but it can be difficult to keep a professional…read more
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Boost Your Twitter

By: Kirbi Campbell, Matt McGonegal, Kacie Van Stiphout, and Holly Walden Twitter Management Team: March 7, 2019. Michelle Locke Deciphering Analytics, Setting Goals and Designing Content. Thursday in class we had a guest speaker, the wonderful Michelle Locke. Michelle talked about how analytics are everything for social media. Through her fake dried mango company, she described what her strategy for…read more
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Twitter Management Team: February 28, 2018. Smart Content Strategies

By: Sophia Ferrer, Amador Nazarov In class on Thursday, we discussed the different puzzle pieces needed to make up a smart content strategy. Putting together a detailed, strategy focused social media plan requires substantial planning to drive success. Kelli dove into the lecture by stressing how a company should devise their end goals before choosing social media platforms that they…read more
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What is Reality?

By: Holly Walden Virtual reality has moved from gaming niche to a technology that is applicable to many different fields. From education to the medical field, virtual reality is making strides in changing how we live our lives. First off, I am incredibly skeptical of virtual reality. I do not game and I do not like spending too much time…read more
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Is Instagram changing our lives for the better or for the worse?

By: Siena Di Roma In modern day society, social media plays a huge role in our lives. It determines where we shop for our clothes, where we take our next vacation, what we cook for dinner, and even what workouts we are going to do at the gym. Influencers on Instagram post countless images of trending products in order to…read more
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Twitter Summary for February 12, 2019

Samuel Cochran, Brian Gaudette, Jared Myers, and Colton Schang We started class by discussing descriptive statistics, which are summary statistics (summary of a set of observations) that quantitatively describes/summarizes a collection of data. Professor Markowitz informed us that descriptive statistics need variables and that different types of variables convey different types of information. He then broke down descriptive statistics into…read more
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A Digital Center of Excellence for Your Personal Brand

By Jillian Niedermeyer A few weeks ago, I had the opportunity to attend PRSSA’s Portland Paddle event. It’s basically like speed-dating, but instead, you get to network with professionals. During the event, I had the opportunity to talk with Bill Calder, who developed a communications philosophy to help teams at large companies develop consistent online messaging. Earlier this week, Bill…read more
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Ethical social media

By Jason Tseng Social media is penetrating our life because most of the people are checking media anywhere anytime. In the present, almost everyone will check their social media at least once every day. Moreover, some people might update their story and post every single day. The more users in the social media platform, the more advertising will be on…read more
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WeChat: the ultimate evolution of social media

By Yichi Zhang In China, WeChat is not only a popular social media platform, but also becoming a daily necessity to its Chinese users. https://www.youtube.com/watch?v=Qtm3V74HCzc Tencent (company name) created WeChat as a messaging app at first similar to MSN, but it can only used on mobile phones. We can make our own stickers for fun and send voice message to…read more