Uncategorized

Uncategorized

Instagram’s Removal of Likes and What That Means for Brands

By: Anushka Pawashe In the past few months, Instagram has taken initiatives to hide likes for a subset amount of its users. Instagram is still testing this new feature as a way to combat mental health concerns in teens. Instagram’s chief Adam Mosseri stated that the idea behind the initiative was to lessen competition for popularity and make Instagram a…read more
Uncategorized

Dangers of Disinformation: Social Media and Youth

By Sarah Lovely This past Wednesday, Professor Damian Radcliffe came and presented his research into how the Middle East uses social media. His presentation explained many misconceptions and realities of social media’s role in the Middle East. One point he made was that social media has become the dominant source for news for young people in the Middle East. This…read more
Student Work, Uncategorized

Is your Influencer Marketing giving you positive ROI? Here’s how to find out. Written by: Jason Jantz Influencer marketing has become one of the fastest growing advertising channels. It’s not a new phenomenon. In fact, it’s been around for thousands of years. But in the last decade, social media has re-written the influencer playbook. Social media has allowed homogeneous groups…read more
Uncategorized

Twitter Management 3/2

Google Analytics By: Kyra Flynn, Molly Kavanaugh, Jaden Watkins, and Abigail Portwood In class on Monday, March 2nd Kelli Matthews dove into the logistics and significance of Google Analytics for companies. She began the lecture by pointing out Google Analytics from three frames; understanding, interpreting, and analyzing. Furthermore, Kelli explained the “buckets”, one of them being the analysis of how…read more
Uncategorized

Global Social Media

By Jillian Fraccola Globalization has created an opportunity for brands to offer products to consumers abroad. The most cost-effective way to reach these potential audiences is through social media. The four most popular social networks based on share of minutes are Facebook, Twitter, Instagram, and SnapChat. See the chart below for details across countries. For more insights into social media…read more