Twitter Summary

Twitter Summary

Crisis Communications with Melissa Agnes

By Bryna Geary and Jennifer Vance This week we discussed crisis communications and crisis management in relation to social media platforms. After examining several real life cases, where companies were unable to control the digital fire that erupted, it became clear how detrimental a social media crisis can be to a company’s reputation. In Thursday’s class, we skyped crisis communications…read more
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Ethics in social media

By Andréa Harvey, Natalie Mangan and Kira Hoffelmeyer The main lesson I learned from our discussion on transparency was the value of being proactive rather than reactive. An issue that best exemplified this was dishonesty of relationships because it seems pretty straightforward at first — don't lie, obviously. But transparency isn't just about not lying — it's about telling the truth, which involves much more effort. Otherwise, it's easy…read more
Twitter Summary

Transparency in Social Media

By Sara McCauley @saramccauley7 & Nici Bentivegna @nicibentivegna On April 21st, our class discussed the importance of transparency, especially for companies, on social media. We took a look at how transparency can either help or hurt a brand, like with the controversy between messages of Dove and Axe (who are both owned by Unilever). Dove targets their audience by promoting…read more
Twitter Summary

Risks and Responsibilities in Social Media

McKenzie Boyle, Valerie Wiebmer and Makenzie Hammond On Thursday, April 16th, we had a great class learning about the risks and responsibilities of social media. We started off class getting to check out the first episode of the Dew Tour PUSH featuring Josh Matthews (Kelli's brother). Your browser does not support iframes. Once we got into the lecture we learned that some…read more
Twitter Summary

The Paradoxical Science Behind Social Networking

Katie McGuigan (@knmcguigan)  Kalie Browne (@kbfrommt) On social media platforms, the biggest barrier between businesses and their consumer is the fact that people use social media to fulfill their personal needs, while businesses use this platform to build upon their networks and generate more customers. In order to bridge the divide between customer and business the businesses must remember to…read more
Twitter Summary

The Long Tail Theory & The Cluetrain Manifesto

Cluetrain Manifesto & The Long Tail Theory By: Polly and Margaret | Department  The search for Twitter worthy content began on Google. With the Long Tail Theory it was harder to find more modern content. For example we found more informational material and definitions as opposed to article content. We both quoted Anderson and had the same themes flowing. However,…read more