Twitter Summary

Twitter Summary

The Paradoxical Science Behind Social Networking

Katie McGuigan (@knmcguigan)  Kalie Browne (@kbfrommt) On social media platforms, the biggest barrier between businesses and their consumer is the fact that people use social media to fulfill their personal needs, while businesses use this platform to build upon their networks and generate more customers. In order to bridge the divide between customer and business the businesses must remember to…read more
Twitter Summary

The Long Tail Theory & The Cluetrain Manifesto

Cluetrain Manifesto & The Long Tail Theory By: Polly and Margaret | Department  The search for Twitter worthy content began on Google. With the Long Tail Theory it was harder to find more modern content. For example we found more informational material and definitions as opposed to article content. We both quoted Anderson and had the same themes flowing. However,…read more