Twitter Summary

Twitter Summary

How a Mrs. DoubtFirestorm Showed us the Dark Side of Social Media

By Brooke Halvorsen @bhalvz, Nick Hudson @aussie_duck, Jeff Lockie @Yuddaman A Recap of the #SOJCssm Twitter Conversation 1/24/17 - 1/25/17 A Final Thought on Online Firestorms Social media requires a heightened level of social responsibility and awareness. Unfortunately, for too many Twitter users, this lesson has been learned all too late as they find themselves  in an “online firestorm”. Think…read more
Twitter Summary

Life in the Second Life

A recap of the #SOJCssm Twitter conversation 1/22/17-1/23/17 By Amanda Lam (@amandaaalam), Desiree Dahlson (@desireedahlson)and McKenzie Edgar (@McKenzieEdgar23) This week must’ve been an extra special one because it was our first Monday lecture of the term and we also had the privilege of hearing Donna Davis (@dzdavis) speak about virtual worlds and Second Life. Donna is the director of the strategic…read more
Twitter Summary

Gatekeepers and Gratification

A recap of the #SOJCssm Twitter conversation 1/17/17-1/18/17 By Chandler Baker @bakechan21, Katy Edgington @KatyEdgington and Sarah Johnson @surruhjean In today’s world, everything revolves around social media. When we wake up, most of us check our phones. Whether it be for entertainment purposes, out of habit or to stay updated on the news, there is always a reason to access…read more
Student Posts, Twitter Summary

Thinking on your feet, moving authentically.

A Recap of the #SOJCssm Twitter Conversation 1/10/17-1/11/17 By Kelly O'Shaughnessy @westcoastarheel, Joey Jaraczewski @joey_jjjay and Lauren Sokol @lsokol15 In our day and age, when access to knowledge is a click away and access to conversation is a tweet away, we are all amateur social media managers. Becoming a professional social media manager seems as easy as lifting tips from Hootsuite or Bufferapp…read more
Twitter Summary

Editorial Calendars For Beginners

By: Cody Koenig  What exactly is a social editorial calendar? According to Digital Journalist, Olsy Sorokina, a social media editorial calendar is an effective way to organize and create content for social media platforms, as well as efficient way help develop your editorial strategy. Throughout this term, we’ve talked about editorial calendars several times. But what purpose do they serve?…read more
Twitter Summary

Digital Advertising with Kayla Glanville

By: Tatiana Skomski, Lauren Garetto, Sophie Lair, Anna Williams Today we got to Skype with University of Oregon graduate Kayla Glanville who currently works at Twitter. Kayla works in digital marketing, managing paid content. With this she works for both brands and agencies to make sure that they are posting high-quality content, specific to their audiences. Kayla explains that in order for…read more
Twitter Summary

Social Media Strategy and Planning Twitter Summary

By Ashley Carter In Strategic Social Media this week, we discussed the beginning stages of strategic social media planning and strategies. On Tuesday, we began discussing the social media plan portion of our final projects. Our live-tweeters began by posting pertinent information about this topic before class. We began with information about the pre-stages of planning, as well as the…read more
Twitter Summary

The Ins and Outs of Content Strategy with Carmen Hill

By Lucia Estrada (@luchia2016), Jordan Hathorne (@JordanHathorne), and Rudy Omri (@rudyomri) This week in Strategic Social Media, Carmen Hill, Director of Marketing at Connective DX, spoke to the class about content marketing strategy. We went through topics such as why it's important to create good content, build strong relationships, and the important skills needed by content marketers. [View the story…read more
Twitter Summary

How to Audit with William Crane

By: Danielle Horn, Deanna Borocz and Alysia Kezerian In class on Tuesday, we all were able to hear from the wonderful William Crane, a skilled strategist, writer and editor with over 14 years of professional experience specifically in digital media, professional writing and journalism. Because of Crane’s expertise in creating and gathering information for audits, the conversation was valuable gaining…read more
Twitter Summary

Virtual Worlds with Donna Davis

Donna Davis is the director of the Strategic Communication Master's program at the University of Oregon's Portland campus. She has spent the last few years of her research studying the effects of virtual worlds on those with disabilities, in particular those with Parkinson's. Today she talked to our class about some of the results from case studies done on people…read more