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The Ins and Outs of Content Strategy with Carmen Hill

By Lucia Estrada (@luchia2016), Jordan Hathorne (@JordanHathorne), and Rudy Omri (@rudyomri) This week in Strategic Social Media, Carmen Hill, Director of Marketing at Connective DX, spoke to the class about content marketing strategy. We went through topics such as why it's important to create good content, build strong relationships, and the important skills needed by content marketers. [View the story…read more
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How to Audit with William Crane

By: Danielle Horn, Deanna Borocz and Alysia Kezerian In class on Tuesday, we all were able to hear from the wonderful William Crane, a skilled strategist, writer and editor with over 14 years of professional experience specifically in digital media, professional writing and journalism. Because of Crane’s expertise in creating and gathering information for audits, the conversation was valuable gaining…read more
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Virtual Worlds with Donna Davis

Donna Davis is the director of the Strategic Communication Master's program at the University of Oregon's Portland campus. She has spent the last few years of her research studying the effects of virtual worlds on those with disabilities, in particular those with Parkinson's. Today she talked to our class about some of the results from case studies done on people…read more
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Anna Kluyeva on International Social Media from a Russian Perspective

By: Rebecca Rhodes, Michael Eiden and Christina Roach In class on Tuesday, Emeritus SOJC Professor Anna Kluyeva engaged us on the topic of international social media from a Russian perspective. With experience living and working in Russia, she shed light on the many challenges Russian citizens face when using social media. Thanks to her unique insight, we were able to…read more
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Gini Dietrich Covers Everything

By Nicole Lygo In class on Thursday, we heard from Gini Dietrich, CEO and founder of Chicago-based marketing and communication firm Arment Dietrich, and author the popular PR and marketing blog Spin Sucks. Because of Gini’s wealth of experience in a multitude of topics, the conversation jumped from topic to topic, going everywhere from blogging advice to ethics in PR…read more
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Crisis Communication on Social media

By Sijie Li and Henry Cromett On Tuesday, April 28th, we had a good discussion about the relationship between social media and crisis communication. Once we got into the lecture, we learned that what active listening is and the importance of active listening on social media responding to customers. Active listening is a way of listening and responding to another person to…read more
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Crisis Communications with Melissa Agnes

By Bryna Geary and Jennifer Vance This week we discussed crisis communications and crisis management in relation to social media platforms. After examining several real life cases, where companies were unable to control the digital fire that erupted, it became clear how detrimental a social media crisis can be to a company’s reputation. In Thursday’s class, we skyped crisis communications…read more
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Ethics in social media

By Andréa Harvey, Natalie Mangan and Kira Hoffelmeyer The main lesson I learned from our discussion on transparency was the value of being proactive rather than reactive. An issue that best exemplified this was dishonesty of relationships because it seems pretty straightforward at first — don't lie, obviously. But transparency isn't just about not lying — it's about telling the truth, which involves much more effort. Otherwise, it's easy…read more
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Transparency in Social Media

By Sara McCauley @saramccauley7 & Nici Bentivegna @nicibentivegna On April 21st, our class discussed the importance of transparency, especially for companies, on social media. We took a look at how transparency can either help or hurt a brand, like with the controversy between messages of Dove and Axe (who are both owned by Unilever). Dove targets their audience by promoting…read more