Twitter Summary

Twitter Summary

Be the Voice in the Room

Authors: Kristle Saneewong, Gabe Ovetz, Brian Willison, Kenden Blake Our team was responsible for managing the class conversation on Twitter using the class hashtag #SOJCssm on Monday, February 5. During the three days around class (Pre, Day-Of, and Post), there were 44 tweets using #SOJCssm, with 34 coming on the actual day of class. Our team shared six background articles the…read more
Twitter Summary

It’s a Small World After All

Authors: Stacia Betley, Keeley O'dougherty, Jesse Walker Twitter summary for the class discussion on 1/31/2018. Gabriela Zago was a guest speaker on Wednesday’s #SOJCssm class. She was a visiting scholar using social network analysis to study political conversations and news circulation on Twitter. She discussed the various types of networks and gave us an example. Look a the diagram below,…read more
Twitter Summary

Influencers Impact

On Monday, January 29th our Strategic Social Media class began discussing the importance of influencers. Kelli Matthews began with asking our class to name some influencers that we personally follow. A few favorites mentioned on Twitter include DJ Khaled (@djkhaled), Rafael Casal (@RafaelCasal), and peers. Bailey Athan (@baileyathan) raised an interesting question with her Twitter poll “Which platform do you…read more
Twitter Summary

Listen and Learn

Live tweeting started immediatly in class on Wednesday, January 24th with an understanding of active listening. As class proceeded, Kelli Matthews started the topic of listening and monitoring for social media along with what companies should listen for. Kelli asked us what brands we have personally interacted with on social media. Justin Hanes raised an intriguing question. He asked, "Which brands…read more
Twitter Summary

Bullying and Boycotts: A Class Discussion

The Twitter feed was fire, with non-stop updates coming through. Why? Because we were discussing bullying and boycotting brands. It all started with Justine Sacco.  After sending out this Tweet, the internet went crazy, and the pitchforks came out. It was up to us to discuss if Sacco was bullied and if she deserved the repercussions she received - and people…read more
Twitter Summary

If Your Friends Jump off a Cliff, Would You Do It Too?

Kaitlin-Ann Mulligan @KaitlinAnnCM On January 16 during a late night poll created by Eric Larriva fifty percent of students who voted on the poll were eager to learn about what dictates society's social norms. What the students later found out the next day during Wednesday's lecture was that the mob mentality (also referred to as the heard mentality) is ever…read more
Twitter Summary

Google Analytics 101

By Cydney Chelberg (@cydneycay) and Ivan Hernandez (@iahl0914)   Thanks to a clever Twitter poll conducted by J480 Strategic Social Media professor Kelli Matthews (@kmatthews), the class got to decide on the topic of lecture for Wednesday March 9th’s class. Google Analytics 101 won with a 38 percent vote.   Class began with the news of a special birthday for…read more