Twitter Summary

Twitter Summary

The Invisible Audience and You: Twitter Summary for January 17, 2019

By Destiny Alvarez, Rylee Marron and Jake Willard Thursday’s class revolved around the ideas of networks, bullying and social norms. Our Social Media Strategy class with guidance from Professor Kelli Mathews (@kellimathews) discussed in depth the idea of Twitter’s Mob mentality and bullying fueled by anonymity. Often times people see social media as a place to voice their opinions under…read more
Student Posts, Twitter Summary, Uncategorized

What Came First… Kylie Jenner or “The Egg?”: Twitter Summary for January 15, 2019

By: Jillian Niedermeyer and Jessica Murray Tuesday’s class focused on the principles of uses and gratifications and other theories surrounding social media. Professor Kelli Matthews (@kmatthews) led a discussion about “diffusion of innovation,” important dynamics in modern social media, and properties of networked publics, among other key topics. The class discussed a wide array of examples to explain these theoretical…read more
Twitter Summary

Twitter Summary for 01/10/18

Summary: Between January 8th, 2019 and January 11th, 2019, the School of Journalism and Communications’ Strategic Social Media class’ Twitter feed, using #SOJCssm, presented more than 200 posts, engaged 59 total users, enjoyed a reach of 33,150, and made 71,712 impressions. Professor Kelli Matthews’ (handle: @kmatthews) initial post invited the class to share their very first social media platform presence.…read more
Twitter Summary

Zillow: Social Media Superstar

authors: Erich Aguillon, Grieta King, Samantha Nadel, Case Powell and Jeanne Schneider On Wednesday, March 14 we welcomed Grant Gurewitz (UO ’13, @GrantGurewitz) and Ahva Pakzadan (UO ’16, @theahva), Marketing Manager and Social Media Coordinator at Zillow Group to speak about Zillow’s social media strategy. Grant highlighted many of the concepts we have been discussing in class this term. One of the…read more
Twitter Summary

Creating Personas and B2B Marketing: Know Your Target Audience

  Authors: Sophia Meyer, Ali O'Shaughnessy, Celine De Clercq, Parker Doyle   On Monday’s class, we had the pleasure of speaking with two professionals, Doug Wilson and Amber Naslund. Doug is a Senior Instructor of Marketing here at the U of O and the founder of DL Wilson Consulting, and Amber is a B2B tech marketing executive based in Chicago,…read more
Twitter Summary

Content Strategy

By: Ani Clifford, Taylin Minnaert, Rachel Hanks The class was very engaged in today’s Twitter feed, with over 80 tweets! Today we heard from Kateri Kosta and Jonathan Michael from Palo Alto Software. They spoke about the different aspects of content strategy. Jonathan Michael started off the presentation by asking the class, “What is the point of social media?” Kosta…read more
Twitter Summary

New Life in Second Life

By: Milla Hansen, Josh Hoffman, Steve Karandy, Alli Utti  The guest speaker in today’s class was Dr. Donna Davis! She spoke about Virtual Reality and blew our minds. Dr. Davis showed us her Second Life avatar and the interactions that happen through it. For example, she brought us to a concert in a lounge. The mind-blowing part was that the singer was actually performing…read more