Twitter Summary

Twitter Summary

Zillow: Social Media Superstar

authors: Erich Aguillon, Grieta King, Samantha Nadel, Case Powell and Jeanne Schneider On Wednesday, March 14 we welcomed Grant Gurewitz (UO ’13, @GrantGurewitz) and Ahva Pakzadan (UO ’16, @theahva), Marketing Manager and Social Media Coordinator at Zillow Group to speak about Zillow’s social media strategy. Grant highlighted many of the concepts we have been discussing in class this term. One of the…read more
Twitter Summary

Creating Personas and B2B Marketing: Know Your Target Audience

  Authors: Sophia Meyer, Ali O'Shaughnessy, Celine De Clercq, Parker Doyle   On Monday’s class, we had the pleasure of speaking with two professionals, Doug Wilson and Amber Naslund. Doug is a Senior Instructor of Marketing here at the U of O and the founder of DL Wilson Consulting, and Amber is a B2B tech marketing executive based in Chicago,…read more
Twitter Summary

Content Strategy

By: Ani Clifford, Taylin Minnaert, Rachel Hanks The class was very engaged in today’s Twitter feed, with over 80 tweets! Today we heard from Kateri Kosta and Jonathan Michael from Palo Alto Software. They spoke about the different aspects of content strategy. Jonathan Michael started off the presentation by asking the class, “What is the point of social media?” Kosta…read more
Twitter Summary

New Life in Second Life

By: Milla Hansen, Josh Hoffman, Steve Karandy, Alli Utti  The guest speaker in today’s class was Dr. Donna Davis! She spoke about Virtual Reality and blew our minds. Dr. Davis showed us her Second Life avatar and the interactions that happen through it. For example, she brought us to a concert in a lounge. The mind-blowing part was that the singer was actually performing…read more
Twitter Summary

Conquering the Social Media Audit; One Bucket and Data Point at a Time

By: Kayla Henderson-Wood, Lauren Muniz, Kurtis Copper and Lola Butcher On Wednesday Kelli Matthews gave a class demonstration on how she would present a professional social media audit to her clients. The example we studied was a website for a real estate company who wanted to better understand its media engagement and improve its tactics. The class discussed how millennials felt…read more
Twitter Summary

Updating-more harm than good?

  In our discussion during Monday's class, we talked about what people want to see and what gets them engaged on social media.  This correlates with what we had talked about earlier in the term with buying followers, which aren't always or at all engaging.  People care about engaging pictures and short captions--not too much effort.  Data analysis is how…read more
Twitter Summary

#CrockpotIsInnocent. Are you?

By: Justin Hanes and Caroline Bresler  Luckily, Wednesday’s class avoided a major crisis. Students started class with a presentation of what a crisis is and how it engages with an organization’s public. Professor Kelli Matthews stated that its best for organizations to “Tell it first. Tell it fast. Tell them what you’re going to do about it.” Many students reacted…read more