Twitter Summary

Twitter Summary

Conquering the Social Media Audit; One Bucket and Data Point at a Time

By: Kayla Henderson-Wood, Lauren Muniz, Kurtis Copper and Lola Butcher On Wednesday Kelli Matthews gave a class demonstration on how she would present a professional social media audit to her clients. The example we studied was a website for a real estate company who wanted to better understand its media engagement and improve its tactics. The class discussed how millennials felt…read more
Twitter Summary

Updating-more harm than good?

  In our discussion during Monday's class, we talked about what people want to see and what gets them engaged on social media.  This correlates with what we had talked about earlier in the term with buying followers, which aren't always or at all engaging.  People care about engaging pictures and short captions--not too much effort.  Data analysis is how…read more
Twitter Summary

#CrockpotIsInnocent. Are you?

By: Justin Hanes and Caroline Bresler  Luckily, Wednesday’s class avoided a major crisis. Students started class with a presentation of what a crisis is and how it engages with an organization’s public. Professor Kelli Matthews stated that its best for organizations to “Tell it first. Tell it fast. Tell them what you’re going to do about it.” Many students reacted…read more
Twitter Summary

Be the Voice in the Room

Authors: Kristle Saneewong, Gabe Ovetz, Brian Willison, Kenden Blake Our team was responsible for managing the class conversation on Twitter using the class hashtag #SOJCssm on Monday, February 5. During the three days around class (Pre, Day-Of, and Post), there were 44 tweets using #SOJCssm, with 34 coming on the actual day of class. Our team shared six background articles the…read more
Twitter Summary

It’s a Small World After All

Authors: Stacia Betley, Keeley O'dougherty, Jesse Walker Twitter summary for the class discussion on 1/31/2018. Gabriela Zago was a guest speaker on Wednesday’s #SOJCssm class. She was a visiting scholar using social network analysis to study political conversations and news circulation on Twitter. She discussed the various types of networks and gave us an example. Look a the diagram below,…read more
Twitter Summary

Listen and Learn

Live tweeting started immediatly in class on Wednesday, January 24th with an understanding of active listening. As class proceeded, Kelli Matthews started the topic of listening and monitoring for social media along with what companies should listen for. Kelli asked us what brands we have personally interacted with on social media. Justin Hanes raised an intriguing question. He asked, "Which brands…read more
Twitter Summary

Bullying and Boycotts: A Class Discussion

The Twitter feed was fire, with non-stop updates coming through. Why? Because we were discussing bullying and boycotting brands. It all started with Justine Sacco.  After sending out this Tweet, the internet went crazy, and the pitchforks came out. It was up to us to discuss if Sacco was bullied and if she deserved the repercussions she received - and people…read more
Twitter Summary

If Your Friends Jump off a Cliff, Would You Do It Too?

Kaitlin-Ann Mulligan @KaitlinAnnCM On January 16 during a late night poll created by Eric Larriva fifty percent of students who voted on the poll were eager to learn about what dictates society's social norms. What the students later found out the next day during Wednesday's lecture was that the mob mentality (also referred to as the heard mentality) is ever…read more