Student Work

Student Work

The Power of Speaking Up

By: Ofuma Eze-Echesi If something is making you unhappy, hampering your progress, or negatively affecting your quality of life, speak up! Social media platforms like Instagram, Facebook and Twitter have provided opportunities for people to speak up and be heard. Chances are you will get a community of supporters or you may lose something big, but what you stand to…read more
Student Work, Twitter Summary

Twitter Summary: 2/17/20 Social Selling

By Connor Nolan, Jillian Fraccola, Lizz Wells, Caitlin Wahlers, and Ben Feng In class on Monday of week seven, we had guest speaker Lauren Teague talk about effectively communicating your brand through the various social media platforms we use today.  Typically this is referred to as #socialselling, yet the term ‘selling’ doesn’t truly reflect how this type of communication works.…read more
Student Work, Twitter Summary

Twitter Summary: 2/12/20 Taking Your Social Media Temperature

By: Olivia Gabriel & Hayley Williamson In class on Wednesday of week six, we continued our conversation about social media audits and how to “take your social media temperature”. That all came down to how you measure engagement on different social media platforms. We were given a simple formula to measure engagement: Additionally, many platforms offer programs on their site…read more
Student Work, Uncategorized

When is the Right Time to Break Tragic News?

By: Bridget Kraus How soon after a tragic event happens should news outlets be able to post publicly about them? It seems as though certain news sources broadcast about tragedies in barely any time at all after the fact. News posts covering these events do not leave any time for those directly impacted by the event (i.e. family, close friends,…read more
Student Work

Astroturfing on Amazon

By: Penny Barnes According to Big Commerce, "astroturfing has been attempted by online businesses who present a product as being highly desired and sought out by a certain customer base via company-sponsored message board posts, blogs or articles when there is no evidence to support such an assertion." This term plays onto the term “grass roots movement” since the information…read more
Student Work

What happens when an Instagram influencer shifts their personal branding?

By Ramsey Sullivan With the rise of social platforms, we’ve also seen the rise of social media influencers. These people have a significant following on platforms, typically Instagram and YouTube, that allow them opportunities to collaborate with brands. These brands will send products for influencers to review, pay them to post about the product or develop a brand partnership. The…read more
Student Work

The Rise of Influencers

By Hayley Williamson Over the years, we have seen more and more influencers begin to pop up on our social media feed. They cover topics ranging from health and beauty to lifestyle and fitness. With any topic you can think of, you can find an influencer. Across platforms like Instagram and YouTube, they share their lives with us, and viewers…read more