Student Work

Student Work

What is Whatsapp and why aren’t Americans using it?

By Monty Miller In the last 10 years alone, the social media boom has changed the way that we communicate as a global society. Social media has allowed us as humans to connect over several different platforms with people all over the world with similar passions, interests, and personalities.  Although there are some social media platforms that are universally extremely…read more
Student Work

Coronavirus the new “Infodemic”

By: Mary Edman Coronavirus has brought forth a new type of social media trend - “infodemic”.  The World Health Organization definition is ”an overabundance of information—some accurate and some not—that makes it hard for people to find trustworthy sources and reliable guidance when they need it.”  The virus has been amplified because of social media. Information is spreading faster than…read more
Student Work

Quality Over Quantity

By: Cassidy Stevens Quality matters more than quantity. This is a key truth in the world of digital content. Carmen Hill, principal strategist and writer at Chill Content, emphasized this message in her talk to the class this past week. Hill discussed the importance of strategizing brand content rather than just posting mindless content. Brands can utilize social media to…read more
Student Work

Vertical Video: An Emerging Trend In Content Marketing

By: Mark Yasak As smartphones and other mobile devices have become more prevalent, the percentage of content being consumed on mobile has grown at an incredible rate. According to Limelight’s annual State of Online Video report, viewers spent an average of six hours, 48 minutes watching videos online each week in 2019, with smartphones being the primary viewing device. However,…read more
Student Work

Using Binge Worthy Content

Josie Ruff This last week, Carmen Hill spoke to the class about content strategy. She reminded us that just like our journalism peers we need to be asking the five “W’s” (who, what, where, why and when) when we are producing content. Her advice on the “when?” question was to think less like a publicist and more like a TV…read more
Student Work, Uncategorized

How Content Marketing Has Gone From Nonexistent to Prevalent

By: Jaden Watkins Content Marketing as a concept is in no way new, and can be traced all the way back to The Furrow, a content creation publication in 1895. However, content has increased over the years tremendously, consuming a large majority of our time and thoughts. Content has now exceeded demand, and guest speaker Carmen Hill of B2B Content…read more
Student Work, Uncategorized

STANDING OUT AS A CONTENT CREATOR 2/24/2020

By Abigail Portwood There are so many types of content creation, and without analysis, it's hard to understand and interpret the best techniques in order to reach the target audience in the most effective way. Guest speaker Carmen Hill of B2B Content Strategy & Creation explained to the J480 class on February 24th about the importance of research into the…read more
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HOW DO WE DEFINE INFLUENCE ON SOCIAL MEDIA?

By Taylor Lancaster  This week we had the pleasure of hearing from Bill Calder and Jenna Galbreath, who work for WE communications. Bill and Jenna both work with data to understand insights, threats and issues in order to provide recommendations to their clients based on their findings. One thing that Jenna asked us that particularly caught my attention was “how…read more
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How Much Tech is Too Much Tech?

Jacob Swinn In the Beijing 2008 Summer Olympics, Michael Phelps and other swimmers wore full-body swimsuits by brands such as Arena, Speedo, and Jaked. The new technology in these suits allowed the athletes to ride higher in the water, reducing drag and thereby reducing fatigue at the end of races. By the 2009 World Championships in Rome, nearly every swimmer…read more