Student Work

Student Work

To Blog or Not to Blog…

by Lizz Wells When preparing for a recent job interview, I was blown away when the organization emailed the list of interview questions a few days in advance. This was major, and while working through the questions I was struck by one of the last ones, ”What are two things that you would do to enhance the design of the…read more
Student Work, Twitter Summary

Twitter Summary 3/9/20: Content Creation & Content Calendars

By: Chad Orras, Amelia Whitford, Dani Gomez, Yujun Mei, & Anthony Ebel At the beginning of class today, two undergraduate students within the Journalism school came to speak briefly about a project they are currently working on. The team is headed to the Bateman Case Competition to represent the University of Oregon. In this project, they are focusing on promoting…read more
Student Work

The Importance of Email Marketing

By: Amelia Whitford In today's time, social media platforms have become such a fast moving market for businesses. Platforms such as Twitter, Pinterest, Instagram, Youtube, Facebook, and more have been a popular tool for companies to use when trying to promote or sell a product to clients. Many companies heavily rely on these platforms to gain engagement from viewers. Social…read more
Student Work

Simple Tools for Designing Eye-catching Email Campaigns

By Dani Gomez - @danixelisa How often do you actually click on a link within a promotional email and purchase something? If you're like most Americans, probably somewhat rarely. You're familiar, then, with what comes next: an influx of "Did you forget something?" and "GET 'EM BEFORE THEY'RE GONE" abandoned cart emails. Sure, these are pretty effective in getting a…read more
Student Work

Hit “Delete” All You Want, Email Marketing is Still Alive and Well

By Katie Zurbrick@zurbyy This last weekend, I met someone with over 15,000 unread emails in his inbox. As someone who is admittedly very type A and finds it difficult to relax in the presence of red notification bubbles, this really stressed me out. I’m willing to bet the vast majority of those unread messages were promotional content, or “spam” as…read more
Student Post, Student Work

What Makes Someone an Influencer?

Written by: Emma Brennan. In today's society, we are constantly being marketed to and influenced. The question is however, what makes someone an influencer and how do they gain all this power? Whether you are scrolling through Instagram, Twitter or Facebook you can find posts containing marketed products and influencing opinions. Now with the release of the new app Tik…read more
Student Work, Twitter Summary

Twitter Summary: 3/4/20 Social Media in the Middle East

On Wednesday of week 9, guest speaker Professor Damian Radcliffe from the University of Oregon came to talk to us about social media in the Middle East. He talked about some of the misconceptions of social media in the middle east, social media influencers, the various social media platforms used, the difficulties associated with the social media trend and some…read more
Student Work, Uncategorized

Is your Influencer Marketing giving you positive ROI? Here’s how to find out. Written by: Jason Jantz Influencer marketing has become one of the fastest growing advertising channels. It’s not a new phenomenon. In fact, it’s been around for thousands of years. But in the last decade, social media has re-written the influencer playbook. Social media has allowed homogeneous groups…read more