Student Work

Student Work

HOW DO WE DEFINE INFLUENCE ON SOCIAL MEDIA?

By Taylor Lancaster  This week we had the pleasure of hearing from Bill Calder and Jenna Galbreath, who work for WE communications. Bill and Jenna both work with data to understand insights, threats and issues in order to provide recommendations to their clients based on their findings. One thing that Jenna asked us that particularly caught my attention was “how…read more
Student Work

How Much Tech is Too Much Tech?

Jacob Swinn In the Beijing 2008 Summer Olympics, Michael Phelps and other swimmers wore full-body swimsuits by brands such as Arena, Speedo, and Jaked. The new technology in these suits allowed the athletes to ride higher in the water, reducing drag and thereby reducing fatigue at the end of races. By the 2009 World Championships in Rome, nearly every swimmer…read more
Student Work

The Power of Speaking Up

By: Ofuma Eze-Echesi If something is making you unhappy, hampering your progress, or negatively affecting your quality of life, speak up! Social media platforms like Instagram, Facebook and Twitter have provided opportunities for people to speak up and be heard. Chances are you will get a community of supporters or you may lose something big, but what you stand to…read more
Student Work, Twitter Summary

Twitter Summary: 2/17/20 Social Selling

By Connor Nolan, Jillian Fraccola, Lizz Wells, Caitlin Wahlers, and Ben Feng In class on Monday of week seven, we had guest speaker Lauren Teague talk about effectively communicating your brand through the various social media platforms we use today.  Typically this is referred to as #socialselling, yet the term ‘selling’ doesn’t truly reflect how this type of communication works.…read more
Student Work, Twitter Summary

Twitter Summary: 2/12/20 Taking Your Social Media Temperature

By: Olivia Gabriel & Hayley Williamson In class on Wednesday of week six, we continued our conversation about social media audits and how to “take your social media temperature”. That all came down to how you measure engagement on different social media platforms. We were given a simple formula to measure engagement: Additionally, many platforms offer programs on their site…read more
Student Work, Uncategorized

When is the Right Time to Break Tragic News?

By: Bridget Kraus How soon after a tragic event happens should news outlets be able to post publicly about them? It seems as though certain news sources broadcast about tragedies in barely any time at all after the fact. News posts covering these events do not leave any time for those directly impacted by the event (i.e. family, close friends,…read more
Student Work

Astroturfing on Amazon

By: Penny Barnes According to Big Commerce, "astroturfing has been attempted by online businesses who present a product as being highly desired and sought out by a certain customer base via company-sponsored message board posts, blogs or articles when there is no evidence to support such an assertion." This term plays onto the term “grass roots movement” since the information…read more