How TikTok is Reinventing Our Concept of Celebrities
By Cami Nicoll Influencers, Influencers, Influencers. Nowadays they’re popping up just about anywhere and everywhere, making me wonder what qualifies a social media influencer to …
Strategic Social Media at the SOJC
By Cami Nicoll Influencers, Influencers, Influencers. Nowadays they’re popping up just about anywhere and everywhere, making me wonder what qualifies a social media influencer to …
By Payton Coon [Linkedin] A – Authenticity is important because it builds trust for the consumer. If a brand’s voice, imagery, tone, and themes are …
By: Colby Finucane Celebrity culture in the United States has become a huge facet of our capitalist society, as movie stars, reality tv stars, musicians, …
By Sara Espinosa A couple of months ago, I was approached by a fashion brand on Instagram to “become an ambassador.” It was rather simple. …
By: Molly Kavanaugh The Super Bowl is the advertising industry’s biggest stage of the year and with that, brands must put forward their best marketing …
by Drew Hanson All pervasive and ever-present, memes are a cornerstone of current popular culture. But how do these ideas take root and spread? Beginning …
Hayley Shauklas Last October, eight million Mormon women were invited to put down the phone and take a 10-day social media fast. Of the few …
By Alisha Stilwell Spin class and political activism don’t typically go hand-in-hand, but today’s “call-out” or “cancel” culture changed that. SoulCycle touts itself as more …
by Oleene Perera For our final lecture, we had guest speaker Fatemah Fakhraie, Digital Content at Northwest Community Credit Union. She spoke to consumer engagement …
By Eva Pozarycki We wrapped up the term featuring Fatemeh Fakhraie (@digitalfatemeh) to give us insight into her social media work as a Digital Content …