Student Posts

Student Posts, Twitter Summary, Uncategorized

What Came First… Kylie Jenner or “The Egg?”: Twitter Summary for January 15, 2019

By: Jillian Niedermeyer and Jessica Murray Tuesday’s class focused on the principles of uses and gratifications and other theories surrounding social media. Professor Kelli Matthews (@kmatthews) led a discussion about “diffusion of innovation,” important dynamics in modern social media, and properties of networked publics, among other key topics. The class discussed a wide array of examples to explain these theoretical…read more
Student Posts, Uncategorized


By Jessica Baker Memes. They’re everywhere on social media – some people communicate almost solely through them (I’m not pointing fingers but the amount of memes I get from my spouse on a daily basis is… excessive). In this paper examining memes through semiotics, the author examines the impact of “symbol” on our understanding of “meaning.” They then explore several…read more
Student Posts

Personas Personalized

By: Kelly Thackery Today's blog post features a strategic social media podcast on how to create effective marketing personas in the B2C marketing space. Highlights of this podcast include a brief introduction to esteemed author and B2B marketing professional Amber Naslund as well as some awesome B2C tips, tricks and tools from University of Oregon's own Doug Wilson. Podcast link:…read more
Student Posts

Oh, the Humanity

Taylin Minnaert A luxury I get from writing this post at the end of the term is the curriculum knowledge from our past 10 weeks of class. I have been reflecting on this winter term and the various skills we learned in #sojcssm throughout it. For one, I think I am physically incapable of writing "sojcssm" without placing a hashtag…read more
Student Posts

Constructing Your Persona

By: Lola Butcher Constructing Your Persona Photo: Lola Butcher When it comes to personas the possibilities are endless. Building a persona, or multiple in this case, to epitomize your business is a key component to humanizing your brand and making it more relatable in order to represent your audience. In order to make an effective persona, the following elements are…read more
Student Posts

Building Personas

By: Aaron De Ocampo What is your persona? In terms of creating personas you will need the following: research, analyze & survey data for personas demographics, behavior, lifestyle product use start constructing your personas name and define situation and attitude. Check out this great article I found on UX Booth about creating personas by Eeva Llama.  There are two points…read more
Student Posts

Brand Persona: Mini Case Study

By Marisa L Biggins It’s always refreshing when you’ve taken a course that carries over to relevant topics in a new one. As a former student of Doug Wilson’s Marketing Strategy class and Katie Mercurio Brand Strategy, brand persona is something that I know all too well (plug: Highly recommend you take their classes if you can). Doug is absolutely…read more