Student Posts

Student Posts

Twitch: Engaging your target market via Influencers

by: David Gugliottiwww.linkedin.com/in/DavidGMBA Twitch is currently one of the largest streaming platforms in the world. Primarily catering to gamers and esports, Twitch has expanded into music, culinary, art, TV shows, Talk shows, IRL Streams, and even the NFL. Twitch is unique in the fact that every channel has a live chat room built into it where users can converse with…read more
Student Posts

The Influencer Effect

By: Casi Jackson Social media influencers have made their presence known in the world of marketing. Although this form of marketing has become more prevalent, consumers have also become more cautious as to who they listen to and trust. Brands have caught on to the fact that consumers control the success of their products, therefore they must find a way…read more
Student Posts

Being a Nano-Influencer On UO’s Campus.

By: Kaytlyn Lozano One brand that utilizes “nano influencers” (as discussed in Thursday’s class) is VS PINK and I am proud to say that I am one of the #pinksponsoredreps. Based on the Influencer Marketing Framework discussed in class, I decided it would be appropriate to outline my experience as a PINK Campus Representative using this model, much like Kelli…read more
Student Posts

Knowing Your Network

By: Kirbi Campbell Networking: "the action or process of interacting with others to exchange information and develop professional or social contacts." In other words...the most stressed piece of advice given to Journalism majors. Networking in the society we live in today seems almost too easy with the tools we are provided with to connect with one another such as Instagram,…read more
Student Posts

Search-ability

By: TJ McCourt In the word we live in today, everyone and anything is searchable. With the simple Google search bar you can find almost any information about a person or an organization. There are many pros and cons to this kind of accessibility. Watching what you post on your social media outlets is crucial and should not be looked…read more
Student Posts

A New Kind of Influencer

By Bella Conferti When I hear the word "influencer," I automatically think of Instagram. I picture celebrities such as Kendall Jenner and Gigi Hadid promoting companies like as Adidas, Calvin Klein and Reebok to their millions of followers. If you are looking to reach a level of celebrity anywhere near these two then you will surely be very interested in…read more
Student Posts

Connecting to Audiences with Big Data and Core Values

By: Bodie Crist During his guest lecture last week, Dave Markowitz discussed the potential applications of big data and how it could influence the way that brands interact with their audiences. Big data is the collection and application of information representing large and diverse audiences. This information has become available as a direct result of the digital revolution, and because…read more
Student Posts

Recruiting with AI

By Nikki Heaston This week our class was introduced to Frrole DeeperSense. Frrole specializes in building the social web that can provide clients with predictive consumer insight. DeeperSense is a product of Frrole that offers “Intelligent Hiring.” The sub-heading on DeeperSense’s main webpage reads “Hire smarter and faster using AI-built candidate profiles.” The process is simple: enter a job candidate’s…read more