Student Posts

Student Posts

Second Life and how it Connects People

By: Alli Utti Virtual reality is much more than just gaming and entertainment; it brings people together. Similar to how all forms of social media are changing the way people communicate, Second Life is no different. Second Life is an online virtual world where users can create avatars and connect with others. People can represent themselves through their avatars in…read more
Student Posts

Everything You Need to Become an Expert on Social Media Content Calendars

By: Emily Soury   First off, it seems pretty important to explain what exactly a social media content calendar is. In today’s media filled society, where the job title of “Instagram Influencer” actually exists, it is beneficial for companies, and above mentioned influencers, to plan out their content in advance. Regularly sharing new and exciting content is key for companies…read more
Student Posts

Using Social Media to Spread Awareness of the Anthropocene

By: Josh Hoffman   The Anthropocene, which is not a common term for many, is an expression for how humans interact with the Earth’s geology and ecosystems. In today’s society, the Anthropocene is becoming a more and more common term because of the way us humans are treating our globe. Due to exponential population growth, we currently have more than…read more
Student Posts

What You Need To Know About Social Media Analytics

By: Sierra Goodman Social media analytics is a measuring tool that helps professionals monitor their digital audience and performance. Analytics allows them to see what strategies work and what strategies don’t in order to use the platforms as efficiently as possible. Reading and understanding these numbers can be a bit daunting and difficult to interpret. As rising PR professionals, social…read more
Student Posts

Improving Content Quality: Strategic Tips for iPhone Videography

By: Rita Herbstman When developing social media strategy, it is important to make sure your brand is posting quality content that followers can easily digest. Even though there are thousands of free available high-quality stock content available online, it is always best to incorporate your own work within your posts. This past summer, I studied abroad in London and took…read more
Student Posts

Reaching Post-Millennials in Advertising: Checking-in with Instagram

By: Céline De Clercq In the process of covering reach, engagement, and boosting ads this week in class, I’ve taken a particular interest in Instagram advertising. Instagram’s easy to use interface makes it one of the most popular social media interfaces for youth, and one that adults have an equally easy time getting into. Its photo-based platform is fun, quick,…read more
Student Posts

The Power of Facebook Ads in the Digital Age

By: Kelsey Scott Think that Facebook has reached its demise? Well, think again.       The apparent “death” of Facebook has been greatly exaggerated, as the site continues to position itself overtop every other social media platform in terms of overall use and current active users. With a staggering 2.13 billion active monthly users worldwide, Facebook remains the most popular social…read more