Student Posts

Student Posts

Get Rid of Crisis and Rebuild

By: Rui Sun Nowadays, the news cycle is measured in seconds, and the court of public opinion doesn't wait to pass judgment. They happen anywhere, anytime recklessly. We, as a PR person should understand that when a crisis hits, minutes are money. We should know how to strategically manage client's message and frame the debate. While in the midst of…read more
Student Posts

Posting Ethically

By Isabelle Shattuck In today’s society it has become a social norm to post on Instagram, Twitter, and Snapchat about our day to day lifestyle. Just by watching your friends Snapchat or Instagram story you can see where they are, what they are doing, and who they are with. So often these are the apps that we mindlessly scroll through…read more
Student Posts

Dancing with the devil: Mobile phones at live events

By: Julianna Bourjeaurd “NO CELL PHONES OR FLASH CAMERA ON THE DANCEFLOOR. IT MAKES YOU LOOK LIKE A BORING PERSON THAT HAS NO VIBE.” Reads a Facebook post from Montreal-based Stereo nightclub last December. With 130 comments, 169 shares and over 1,400 reactions, this amount of engagement supports the common denouncement of phones at dance music events. While a majority…read more
Student Posts

Ethics or Reckless? Are you monitoring what you post?

By Elyssa Dziwak | February 4, 2019 Transparency, anonymity and respecting others are the golden rules that public relations professionals like to emphasize when dealing with social media ethics. It’s very easy to get carried away and stretch the truth, or flat out lie, but like all things in life there are consequences to unethical behavior. To really understand social…read more
Student Posts

The Power of Influencers

By: Elliana Meinert Influencers. We’ve all heard of them, and many of us follow them on multiple social media accounts. Everyone has seen or responded to influencer marketing whether they know it or not. From celebrities to everyday people, influencers have taken over all social media platforms with their vast followings. They are people who have spent time building their…read more
Student Posts

Influencers: Authenticity Is Key

By Hannah Blair | February 2, 2019 Social media is filled with influencers for just about anything. I'm sure you know what I'm talking about, especially when there are advertisements between almost every post you see as you're scrolling down your feed. I did not realize the effect influencers had on me until we were discussing them in my Strategic…read more
Student Posts, Twitter Summary, Uncategorized

Twitter Management Team: January 31, 2019. All About Influencers.

By: David Gugliotti, Laura Groshans, Bodie Crist, Molly Mair Will we ever end the high school need to know what the "cool" kids are doing? Thursday's class discussion dove into the why, how, and what of the INFLUENCER. Our team posted 13 articles prior to class related to influencers for context. In class, Kelli discussed influencers as people who are…read more