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Millennial Mothers Know Best

By: Meghan Schroeder Influencer identification is used to help understand who or what accounts or media platforms are controlling and steering conversations in the specific sphere of that product or company. It enables organizations and users to discover individuals who have an established voice in that world to ensure they are connected with the latest trends to help the brand…read more
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A Digital Center of Excellence for Your Personal Brand

By Jillian Niedermeyer A few weeks ago, I had the opportunity to attend PRSSA’s Portland Paddle event. It’s basically like speed-dating, but instead, you get to network with professionals. During the event, I had the opportunity to talk with Bill Calder, who developed a communications philosophy to help teams at large companies develop consistent online messaging. Earlier this week, Bill…read more
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Influencers: They Aren’t All The Same

By: Kendall Kriska Influencers have become key players in the social media word, especially YouTube. This free platform allows these people to create content and post literally whatever they want. It starts as a simple idea, which turns into a video that people begin to see and from there they spread like wildfire. These influencers begin to gain followers and…read more
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Social Media in the Workplace: Encouraging Employees to be Active on Platforms.

By: Emily Gibson Social media is evolving from being a platform for sharing thoughts and experiences with peers to being a strategic platform to connect with a large audience. Businesses are using social media platforms for promoting their brand and communicating with their consumers and clients. Platforms like Twitter and Facebook are the easiest and quickest way to respond to…read more
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Crisis Management

By Daymon Standridge In class recently, we’ve been discussing the idea of the big boardroom question to ask when a new idea is pitched and a company would like to move forward with it. This simple question can be asked by anyone, at any time, “what’s the worst that could happen?” By approaching this question before the idea or product…read more
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Get Rid of Crisis and Rebuild

By: Rui Sun Nowadays, the news cycle is measured in seconds, and the court of public opinion doesn't wait to pass judgment. They happen anywhere, anytime recklessly. We, as a PR person should understand that when a crisis hits, minutes are money. We should know how to strategically manage client's message and frame the debate. While in the midst of…read more
Student Posts

Posting Ethically

By Isabelle Shattuck In today’s society it has become a social norm to post on Instagram, Twitter, and Snapchat about our day to day lifestyle. Just by watching your friends Snapchat or Instagram story you can see where they are, what they are doing, and who they are with. So often these are the apps that we mindlessly scroll through…read more
Student Posts

Dancing with the devil: Mobile phones at live events

By: Julianna Bourjeaurd “NO CELL PHONES OR FLASH CAMERA ON THE DANCEFLOOR. IT MAKES YOU LOOK LIKE A BORING PERSON THAT HAS NO VIBE.” Reads a Facebook post from Montreal-based Stereo nightclub last December. With 130 comments, 169 shares and over 1,400 reactions, this amount of engagement supports the common denouncement of phones at dance music events. While a majority…read more