Student Posts

Student Posts, Twitter Summary, Uncategorized

Twitter Management Team: February 28, 2018. Smart Content Strategies

By: Sophia Ferrer, Amador Nazarov In class on Thursday, we discussed the different puzzle pieces needed to make up a smart content strategy. Putting together a detailed, strategy focused social media plan requires substantial planning to drive success. Kelli dove into the lecture by stressing how a company should devise their end goals before choosing social media platforms that they…read more
Student Post, Student Posts

Building Your Brand In Social Virtual Worlds

By: Natalie Stone Dr. Donna Davis, the Director of the University of Oregon’s Strategic Communication Master's Program made a visit to the SOJC Strategic Social Media course this past Tuesday. She shared both her experience at the Oregon Reality Lab and how virtual communities have changed her life. As social media and technology continue to grow at a rapid rate,…read more
Student Posts

Content That Does Good

By: Madelyn Dwyer There seems to be a lot of recent discussion about the negative effects that can come from social media. Shining light on this issue is important; however, it is equally important to examine how social media can be a force for good. Social media gives people from all corners of the globe the ability to connect and…read more
Student Post, Student Posts

Virtual Reality – The Possibilities are Endless

By: Colton Schang Most often when we think of virtual reality it involves throwing on a headset and entering into a world that has never been seen before. Worlds, creatures, colors and sounds that are new and intriguing. Or maybe experiencing something through the eyes of another, similar to the Samsung experience I had a few months ago in NYC.…read more
Student Post, Student Posts, Uncategorized

Is Instagram changing our lives for the better or for the worse?

By: Siena Di Roma In modern day society, social media plays a huge role in our lives. It determines where we shop for our clothes, where we take our next vacation, what we cook for dinner, and even what workouts we are going to do at the gym. Influencers on Instagram post countless images of trending products in order to…read more
Student Post, Student Posts

Millennial Mothers Know Best

By: Meghan Schroeder Influencer identification is used to help understand who or what accounts or media platforms are controlling and steering conversations in the specific sphere of that product or company. It enables organizations and users to discover individuals who have an established voice in that world to ensure they are connected with the latest trends to help the brand…read more
Student Post, Student Posts, Uncategorized

A Digital Center of Excellence for Your Personal Brand

By Jillian Niedermeyer A few weeks ago, I had the opportunity to attend PRSSA’s Portland Paddle event. It’s basically like speed-dating, but instead, you get to network with professionals. During the event, I had the opportunity to talk with Bill Calder, who developed a communications philosophy to help teams at large companies develop consistent online messaging. Earlier this week, Bill…read more
About SOJCSSM, Student Post, Student Posts

Influencers: They Aren’t All The Same

By: Kendall Kriska Influencers have become key players in the social media word, especially YouTube. This free platform allows these people to create content and post literally whatever they want. It starts as a simple idea, which turns into a video that people begin to see and from there they spread like wildfire. These influencers begin to gain followers and…read more
Student Post, Student Posts

Social Media in the Workplace: Encouraging Employees to be Active on Platforms.

By: Emily Gibson Social media is evolving from being a platform for sharing thoughts and experiences with peers to being a strategic platform to connect with a large audience. Businesses are using social media platforms for promoting their brand and communicating with their consumers and clients. Platforms like Twitter and Facebook are the easiest and quickest way to respond to…read more
Student Post, Student Posts

Crisis Management

By Daymon Standridge In class recently, we’ve been discussing the idea of the big boardroom question to ask when a new idea is pitched and a company would like to move forward with it. This simple question can be asked by anyone, at any time, “what’s the worst that could happen?” By approaching this question before the idea or product…read more