Student Posts

Student Posts

5 Takeaways From This Class

By: Craig Garcia (@shaggycano) Virtual high-five’s and congratulatory pats on the back to each and everyone of us! I’m technically suppose to be writing some in-depth blog about measuring analytics, but in the name of summer, and since all of our brains are completely fried (and I might legitimately pass out if I type the word “analytics” again) I decided…read more
Student Posts

#SOJCssm Concluded

By: Margaret SutherlandAfter our last guest lecturer Kayla Glanville spoke the other day, I was left thinking about some of the things she said and how her points tie in to what we have discussed this term. Below I wrote down some of the major points that Kayla reaffirmed, and that were driven home for me this term. Kayla Glanville…read more
Student Posts

8 Things to Include in your Social Media Editorial Calendar

By Andrea Harvey Editorial calendars are necessary in getting the most out of your social media accounts. You'll want to plan and schedule your posts a couple months in advance to ensure they reflect your goals. A thriving social media presence requires daily posting. So what sort of posts should you fill your editorial calendar with? Here are some ideas to help guide you…read more
Student Posts

Interdisciplinary Research in Social Media Analysis

by Rudy Omri Twitter | LinkedIn | Website | Department Page Carmen Hill’s lecture last week gave me a few valuable takeaways: it is important to look for collaboration opportunities, to always learn from other disciplines and to not stay within your comfort zone. As research becomes more integrative and global, collaboration is becoming more important, and social media analysis…read more
Student Posts

3 Simple Strategies to Build your Brand on Social Media

By: Lucia Estrada In December, Ad Week named top-ten brands that claimed either boomed or busted via social media during the 2014 year. (http://www.adweek.com/news/technology/which-brands-boomed-and-which-ones-busted-social-media-year-161893) As recent as five-years-ago, every brand that wished to appeal and stay relevant to younger audiences wanted a slice of the social media pie. While Facebook lead the frontier for brand representation in social media, Twitter is easily…read more
Student Posts

Social Media Analytics: What Story Do They Tell?

By: Michael Eiden Social media analytics have become an important tactic for businesses to analyze its social media practices. This is an excellent way for businesses to see if its current social media strategy is doing well, and what they made need to improve on in the future. The question is: what story does social media analytics tell? Using analytics can…read more