Student Posts

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Student Posts

Find Your Customers Online

Online games and communities have long been the realm of loners, losers and nerds. Today, they have evolved into large groups of people doing good for themselves and the world around them. So often, people see only the bad side of the online world, the places when people are hurt, things are stolen and lives are ruined. But, so many good…read more
Student Posts

Real Life > Second Life

Second life is lame as hell — Carhenlo///HENNEC (@TrillMittRomney) May 15, 2015 When I tweeted this in class, I expected it to be rhetorical- just another opinion of mine for my 202 strong followers to ignore. However, today I found myself in the corner of the campus Starbucks, engaging in a half-hour twitter banter with an avid Second-Lifer. Shockingly, when…read more
Student Posts

Get Out There and Blog: Tips from Gini Dietrich

Gini Dietrich, CEO and founder of marketing and communication firm Arment Dietrich, and author of popular PR blog Spin Sucks, paid a visit to our class last Thursday. For a summary of the points covered during our time with Gini, please refer to Nicole Lygo’s blog titled “Gini Dietrich Covers Everything.” Here we will be discussing what topics resonated the…read more
Student Posts

Calm down, it’s probably not as bad as you think

By Lauren Garetto Crisis. Something no business wants to encounter, and something we all hope they try to avoid. But do businesses really do their best to avoid them? Constantly we see social media campaigns go wrong like McDonald's, or offensive wording like Bud Light, or even insensitive pictures like Teenage Mutant Ninja Turtles, and we’re all left wondering why…read more
Student Posts

The Undercover War on Activism and Advocacy in Russia

By McKenzie Boyle Social Media has become an important tool in the world of activism and advocacy. It gives people outside of traditional media platform to promote, discuss, and think out loud. This last November, social media activism boomed due to the reactions following the no-indictment verdict in the Michael Brown case. This graphic shows the geotagged tweets mentioning 'Ferguson'…read more
Student Posts

Bloggers are the New Influencers

By: Danielle Horn Bloggers have become the wanted insider and trustful voice instead of the unwanted guest, which they were viewed as a few years back. Recently bloggers have been must haves at runway shows and grand opening parties as bloggers have become the new influencers. Influencers are people with a mass amount of followers on any social media platform that…read more