Student Posts

Student Posts

Bloggers are the New Influencers

By: Danielle Horn Bloggers have become the wanted insider and trustful voice instead of the unwanted guest, which they were viewed as a few years back. Recently bloggers have been must haves at runway shows and grand opening parties as bloggers have become the new influencers. Influencers are people with a mass amount of followers on any social media platform that…read more
Student Posts, Uncategorized

Top 5 Ways to Use Twitter for Professional Networking

By: Aysia Kezerian While LinkedIn may be the first thing that comes to your mind when it comes to professional networking, Twitter can also be of great use when it comes to connecting directly with different companies and corporations. Here are 5 simple ways to maximize your use of Twitter to expand your professional network: Follow, follow, follow - Follow…read more
Student Posts

To Plan or Not To Plan – There Is No Question

By Valerie Wiebmer (@valeriewiebmer) To Plan. Planning and organization are key in many different aspects of life, especially in the business environment, and can often be the deciding factor between success and failure. One of the main reasons people, and more commonly businesses, are scrutinized for failing on social media is because they posted something without thinking in the heat of…read more
Student Posts

An Emoji is Worth a Thousand Words

By Alexis McNeal (@AmcnealUOAd) It is taught over and over again from kindergarten to high-school, "If you don't have anything nice to say then don't say anything at all." However, companies and brands around the world seem to let that childhood message slip their minds when speaking to the public. In our highly active social media based society, it is hard…read more
Student Posts

#McDStories turns into #McDhorrorstories

By Ashley Carter “What’s the worst that could happen?” Melissa Agnes asserts that this is a very important question for every communications professional to ask themselves while developing campaigns for companies or organizations. Agnes gives us an example wherein the worst could happen, and did: the #McDStories campaign. McDonalds developed and launched this Twitter campaign in January of 2012. Along…read more
Student Posts

#RaceTogether or #RiotTogether?

By Deanna Borocz As communicators, we all want to create the new, best and most creative campaigns to present to our clients who then decide whether or not to go forth with them publicly to their stakeholders. Sometimes, things don’t go as planned and reactions spiral out of control. Starbucks has recently launched a campaign called #RaceTogether, where baristas were encouraged to…read more
Student Posts

Bud Light is “Up For Whatever”, Including a Communication Crisis

By Nici Bentivegna As public relations practitioners, we strive to be creative, groundbreaking and innovative to get our clients name into the public. However, creativity can sometimes miss the mark, which leaves businesses and organizations vulnerable to crisis. Bud Light understands this all too well. This week, a Reddit user posted a photo of a Bud Light bottle that featured…read more