Student Posts

Student Posts

Ethics in Social Media-Application: Donald Trump

By: Samantha Nadel Feature image: Courtesy of Gage Skidmore In my opinion, there is no other individual who more clearly exemplifies the topics covered during our class discussion of ethics in social media than our president, Donald Trump. At a time where sexual misconduct is one of the most prevalent social issues facing our culture today, it is no wonder…read more
Student Posts

Staying on Your (Twitter) Toes

By Kenden Blake Earlier this week in class, we talked about the importance of businesses and brands finding a consistent frequency for posting content, but it can be just as important for these players to stay close to the conversation and react when necessary. During sporting events that garner a global audience like the Super Bowl, the Olympics, or the…read more
Student Posts

Ghost Blogging: Ethical?

Photo by Jesus Kiteque on Unsplash Post by: Ani Clifford   We’ve all heard of ghost tweeting, but there is a less known version of this called ghost blogging. This is often where a social media team writes on behalf of an executive member of a company. The question is, is this ethical? There are many discussions on whether or…read more
Student Posts

Crisis (NOT) Averted

By: Audrey Marlatt // audtography.com Crisis (NOT) Averted! You can tell a lot about a brand with how they cope during a crisis. Crisis is defined as a time of intense difficulty, trouble, or danger. For years, brands have had to rise to the challenge of figuring out how to navigate crises. The era of social media has made it…read more
Student Posts

Crisis Management for Dummies

By: Adrianna Grigorian  Don't know how to handle a crisis? A crisis is when there is a significant business disruption which stimulates extensive news media coverage. It might require shifting recourses and money in order to control the situation. Here are some tips on how to deal with crises. Start off with the Pre-Crisis Stage This means gathering all the information about…read more