Student Posts

Student Posts

Micro Scamming

By Sara Espinosa A couple of months ago, I was approached by a fashion brand on Instagram to “become an ambassador.” It was rather simple. They would offer 30% commission for every purchase made with my ambassador code and all I had to do was buy something from their store 50% off and tag them on a picture, which they…read more
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Ethics in Advertising: How Far is Too Far?

By: Molly Kavanaugh The Super Bowl is the advertising industry's biggest stage of the year and with that, brands must put forward their best marketing strategies. As a staple of American culture, Super Bowl commercials attract audiences from all over the nation, and the world. Some brands disregard all ethical issues simply to make a statement with their commercial. There…read more
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Memes: Evolutionary Genetics and Centuries of Culture

by Drew Hanson All pervasive and ever-present, memes are a cornerstone of current popular culture. But how do these ideas take root and spread? Beginning with understanding the similarity between evolutionary genetics and memetic spread and the significance memes have played throughout history can help us appreciate the potential for meme virality.   @memecrashes Although most familiar in its graphic with…read more
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Taking lessons from a Mormon social media fast: A perpetual motion of digital dependency

Hayley Shauklas Last October, eight million Mormon women were invited to put down the phone and take a 10-day social media fast. Of the few thousand women surveyed post-fast by Goodthink co-founder and TEDx speaker, Amy Blankson, 60% reported feeling more productive. Forty percent reported more sleep, and 55% said they were more present with friends and family. Credit: Alexander…read more
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Call-out Culture: a powerful tool, bullying, or both?

By Alisha Stilwell Spin class and political activism don’t typically go hand-in-hand, but today’s “call-out” or “cancel” culture changed that.  SoulCycle touts itself as more than just a workout; “it’s an experience” that helps cyclists find their soul. That’s a bold promise, but it resonated with the masses as SoulCycle grew from being less of a gym into a profitable…read more
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Social Strategy for Brand Management

by Oleene Perera For our final lecture, we had guest speaker Fatemah Fakhraie, Digital Content at Northwest Community Credit Union. She spoke to consumer engagement and developing a voice for the credit union’s newstream. Many of us wondered why a credit union would need a voice. From a brand’s standpoint, any brand needs some measure of control over their news…read more
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Strategic Social Media: How to Engage in Unexpected Ways

By Eva Pozarycki We wrapped up the term featuring Fatemeh Fakhraie (@digitalfatemeh) to give us insight into her social media work as a Digital Content Strategist at Northwest Community Credit Union. Many companies have found its own unique voice on social media, whether it's sassy like @Wendys or outlandish like @MoonPie, but it can be difficult to keep a professional…read more
Student Posts

Is VR’s Greatest Value Actually to Help us Rediscover our Humanity?

Jared Myers Stock photo of tornado devastation. This week, our guest speaker, Donna Davis, delivered a stirring talk on the implications of AR/VR for people all over the world.  I will attest that I have not tried a virtual reality headset since I tried my rich neighbor’s Virtual Boy in the mid-1990s.  This failed Nintendo device, with its 1980s Tron-style…read more
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Global Social Media – How Airbnb exists in every corner of the world.

By: Nuchwara Youngcharoen We have to admit that social media is part of our daily life and become a platform for almost every activities and information. Let’s take a quick look on global statistic on time spending on social media, according to the We Are Social Digital report 2019, the global average time spend using social media is 2:16 hours.…read more