Student Posts

Student Posts, Student Work

Taking lessons from a Mormon social media fast: A perpetual motion of digital dependency

Hayley Shauklas Last October, eight million Mormon women were invited to put down the phone and take a 10-day social media fast. Of the few thousand women surveyed post-fast by Goodthink co-founder and TEDx speaker, Amy Blankson, 60% reported feeling more productive. Forty percent reported more sleep, and 55% said they were more present with friends and family. Credit: Alexander…read more
Student Posts, Student Work

Call-out Culture: a powerful tool, bullying, or both?

By Alisha Stilwell Spin class and political activism don’t typically go hand-in-hand, but today’s “call-out” or “cancel” culture changed that.  SoulCycle touts itself as more than just a workout; “it’s an experience” that helps cyclists find their soul. That’s a bold promise, but it resonated with the masses as SoulCycle grew from being less of a gym into a profitable…read more
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Social Strategy for Brand Management

by Oleene Perera For our final lecture, we had guest speaker Fatemah Fakhraie, Digital Content at Northwest Community Credit Union. She spoke to consumer engagement and developing a voice for the credit union’s newstream. Many of us wondered why a credit union would need a voice. From a brand’s standpoint, any brand needs some measure of control over their news…read more
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Strategic Social Media: How to Engage in Unexpected Ways

By Eva Pozarycki We wrapped up the term featuring Fatemeh Fakhraie (@digitalfatemeh) to give us insight into her social media work as a Digital Content Strategist at Northwest Community Credit Union. Many companies have found its own unique voice on social media, whether it's sassy like @Wendys or outlandish like @MoonPie, but it can be difficult to keep a professional…read more
Student Posts

Is VR’s Greatest Value Actually to Help us Rediscover our Humanity?

Jared Myers Stock photo of tornado devastation. This week, our guest speaker, Donna Davis, delivered a stirring talk on the implications of AR/VR for people all over the world.  I will attest that I have not tried a virtual reality headset since I tried my rich neighbor’s Virtual Boy in the mid-1990s.  This failed Nintendo device, with its 1980s Tron-style…read more
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Global Social Media – How Airbnb exists in every corner of the world.

By: Nuchwara Youngcharoen We have to admit that social media is part of our daily life and become a platform for almost every activities and information. Let’s take a quick look on global statistic on time spending on social media, according to the We Are Social Digital report 2019, the global average time spend using social media is 2:16 hours.…read more
Student Posts, Twitter Summary, Uncategorized

Twitter Management Team: February 28, 2018. Smart Content Strategies

By: Sophia Ferrer, Amador Nazarov In class on Thursday, we discussed the different puzzle pieces needed to make up a smart content strategy. Putting together a detailed, strategy focused social media plan requires substantial planning to drive success. Kelli dove into the lecture by stressing how a company should devise their end goals before choosing social media platforms that they…read more
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Building Your Brand In Social Virtual Worlds

By: Natalie Stone Dr. Donna Davis, the Director of the University of Oregon’s Strategic Communication Master's Program made a visit to the SOJC Strategic Social Media course this past Tuesday. She shared both her experience at the Oregon Reality Lab and how virtual communities have changed her life. As social media and technology continue to grow at a rapid rate,…read more
Student Posts

Content That Does Good

By: Madelyn Dwyer There seems to be a lot of recent discussion about the negative effects that can come from social media. Shining light on this issue is important; however, it is equally important to examine how social media can be a force for good. Social media gives people from all corners of the globe the ability to connect and…read more