The Power of TikTok Algorithms
by By: Morgan Hanson Let’s talk TikTok algorithms, because it has a very confusing one. TikTok first launched in 2017 but during the COVID-19 pandemic, it …
Category: Student Post
How Tik Tok is changing the marketing game
Lauryn Cobbs While Tik Tok has taken over the social media world for the past three years, the new app is starting to be a …
Social Media Is Causing Body Image Issues — Why Companies Should Care
By Serena Davis There are approximately 30 million Americans with diagnosed eating disorders, and studies show that social media is a contributor — something social …
TikTok is Transforming the Marketing Industry
By: Jordan Hayes With the addition of social media, we have seen the marketing industry rapidly change. Social media has opened doors, allowing brands and …
Mouth-Watering Social media
By: Ava DiGrande Do you ever scroll through social media and see your favorite influencer eating a mouthwatering meal? Have you ever snapped a photo …
Steroids in sports: Bad PR
By Gabe Okmin Throughout the past several decades, as television and media have intensified, so has criticism and suspicion of performance enhancing drugs in sports. …
How Influencers Live Free
By Annie Sneed This day and age, influencers tend to be the go-to for all public relation’s needs. We look up to them for everything …
Do Memes Negatively Affect Brands?
By: Julia Henson With the popularity of memes on the rise, brands love to incorporate their products in them. However, sometimes they can backfire for …
The ABC’S of Brand Responsibility: Keywords You Need to Know
By Payton Coon [Linkedin] A – Authenticity is important because it builds trust for the consumer. If a brand’s voice, imagery, tone, and themes are …
The power of micro and nano-influencers
By: Bailee Walker I’m not too fond of huge influencers talking about products because most of the time, you know they are getting paid for …