From Kelli

About SOJCSSM, From Kelli

Clients needed to work with smarty pants student teams

You: A company or organization with and active social media presence -- two or more active social media accounts with a total number of fans, friends or followers over 5,000. Me: A senior instructor in the School of Journalism & Communication at the University of Oregon with 20 teams of students eager to do social media research. Winter quarter (mid-January…read more
From Kelli

Sharing What We Learn

Whether you're taking #SOJCssm or not, you can keep up with the class via this website. It's thanks to the generosity of so many smart thinkers, writers and doers in the social and digital media spaces that I've learned so much. In the spirit of this shared learning, this class has always had a "give back" philosophy. Some ways we'll do…read more
About SOJCSSM, From Kelli

Welcome to SOJCSSM!

This class is, by far, my favorite to teach. I get very excited about social media and particularly so when I get to talk about theory, ethics, risks, best practices, strategy and analytics. Yay! Starting next week, most posts will come from the 48 students taking Strategic Social Media at the SOJC. Look for their insights, ideas, critiques and responses…read more