Understanding the Instagram Algorithm in 2023
by By Sonja Wheaton Social media is a free and useful tool for marketing and public relations professionals to represent brands. It provides a platform for …
Author: SSM Student
The Recent Rise of “A Day In My Life” Blogs on Tik Tok
By: Guppy Uppal TikTok has experienced an astonishing surge in popularity over the past few years, completely revolutionizing content creation and consumption worldwide. One genre …
Seamless Transition?: Print to Online Presence
By: Isabella Barba Many traditional print organizations have taken on an online presence in an effort to adapt. Establishing an online presence allows print organizations …
How To Keep Instagram Followers Involved In Your Business Through Social Media
By Julia Wilfong There are many ways to engage followers via Instagram stories. The questions, polls, and other stickers can be used to understand many …
How to keep an NFL team’s Instagram active during the off-season
By Hunter Thomas Keeping an NFL team’s Instagram account active during the season is easy. There is so much to post about because there is …
A Guide To Instagram Reels
By Tyler Morrison Over the last few years, short-form content has expanded across every social media platform. Consumers of social media today have much shorter …
Utilizing Instagram Story Highlights to Build Your Personal Brand
By Emily Daniels In today’s age, social media platforms exist as strong tools for both businesses as well as personal branding. Instagram specifically stands out …
Walking the Line: Healthy Social Media Habits for PR Professionals
By Lily Armstrong As students in a communications-based field of study, we are inundated with reminders from our professors to stay connected- and they’re right. …
How to use social media to plan a trip to Europe this summer
By Hannah Smith As summer quickly approaches, many people are preparing for their European vacation. Planning such a trip can be an exciting yet overwhelming …
The Importance of Social Media for Athletes
By: Gabrielle Gibson Many athletes’ main priority is how they perform in their sport, but growing their personal brand takes a lot more than that. …