In a world full of influencers, it can be hard to decipher what products being marketed by influencers are actually used by them. Let’s be real, we all know that people influence products they don’t actually stand by just for the paycheck. This sucks for consumers who trust that creator and their opinions because they end up purchasing a product that really might not be worth it. I’ve put together a few of my best tips and tricks for not being tricked into thinking a product is great by someone who does not even use it.
Starting off, I think it’s important to think about what products this influencer has posted about. If you follow someone close enough to want to buy what they are marketing, think about if you have ever seen them post about or talk about this product prior. Many influencers post about products they absolutely love even if they aren’t partnered with the company. If they have posted about it before and got the sponsorship afterwards because they love the product then they probably do use the product. I’ve found that this is especially true when it comes to beauty products and supplements.
Next, do your own research. I know that this probably seems kind of obvious, but it’s a step that many people miss. Just because one person you like posts about it does not mean it’s a fabulous product. Look it up and read the reviews. People are brutally honest in reviews and will tell you every opinion they have about it. I can’t tell you how many times I’ve saved myself from buying something I saw someone influence just by reading the reviews. There is nothing worse than ordering something and then it’s awful when it arrives, so do your research!
If there’s something you’re thinking about buying, pay attention to if that person keeps using/wearing it when they’re not promoting it. If it’s a piece of clothing, are they still wearing it even when they aren’t talking about it? This is a good tactic to use when it comes to YouTubers because you can watch their vlogs and see if they wear and use products in their videos that aren’t openly sponsored.
Another trick that I’ve found very useful for clothes, is looking at influencers Depop and Poshmark accounts. So many influencers sell things on those platforms that they’ve gotten from PR boxes or partnerships and it is so telling. I’ve scrolled on influencers closets and seen things listed on there I saw them posting about a week prior. This right here is what taught me to not believe everything my favorite influencers say because they really can make you believe whatever they want.
Be careful with what you are choosing to be influenced by because you can’t always trust what someone says about a product. Do your research to ensure what you’re buying is actually worth it so you don’t waste your time and money.