By Bobbie Adelson
I would like to say my biggest flex is watching Emma Chamberlain’s youtube videos before she was famous when she was just a 17-year-old girl living in San Francisco that enjoyed going on car rides to get coffee. Now, she is almost 21 years old and probably one of the most popular and well-known influencers. She is gen z’s “it girl” and basically decides what is trending in fashion.
She basically taught us how to express ourselves with clothes even if some people think it’s ugly. She was known for some outrageous styling, but she loved it and that was all that mattered. Unlike other influencers, she was not flaunting more expensive pieces and instead showed the fun and importance of second-hand clothing. from “dad” sweaters, vests, shoelaces around your shorts, oversized jeans, to chunky doc martens, she basically changed how we see clothes that are labeled unappealing. She single handily made flare yoga pants cool again. Her style is instantly recognizable, and in my opinion, she hasn’t had a bad outfit. She also is so real about mental health. She talked a lot about her anxiety and depression on YouTube and on her podcast. She uses her humor a lot to mask it, but it feels so real and comforting knowing that she too has bad days. She reminds us that nobody’s life is perfect, even if it seems like that on social media.
After blowing up on youtube and basically every other social media platform, Emma was the biggest name in fashion, and probably the biggest influencer. She was named one of TIME magazine’s “25 Most Influential People On The Internet” in 2019, with The Atlantic dubbing her “the most talked-about teen influencer in the world”. She is now an ambassador for Louis Vuitton, attending all their fashion shows and events. She opened her own coffee brand, which is delicious might I add, and is dating an up-and-coming singer named ROLEMODEL. Her biggest accomplishment: being a red carpet host during the 2021 and 2022 Met Gala. She’s been on the covers and YouTube videos for Vogue and modeled for Calvin Klein. Kendall Jenner says she’s her favorite youtuber and Jack Harlow said he loves her.
I think her appeal comes from how honest and open she is. She’s funny and natural, and when she talks on camera it’s like talking to a friend on facetime. Everyone either wants to be her or be her best friend, including me. Social media can be so toxic and fake sometimes, but Emma makes us feel a little more comfortable about being ourselves. The Emma Chamberlain effect is real, and she is changing the game.