By: Jordan Hayes
With the addition of social media, we have seen the marketing industry rapidly change. Social media has opened doors, allowing brands and businesses to reach many different channels and consumers. With social media at its top, new platforms have continued to emerge and evolve marketing, like the newly popular platform TikTok.
Launching in 2017, TikTok has quickly exploded in popularity, becoming one of the fastest-growing social media platforms of all time. TikTok’s video-based platform not only comes off as more consumable but sets itself apart with its fast, visually appealing videos among its app.
TikTok has given businesses a new and fresh type of marketing that is raw and unconventional. Through the popular social media platform, brands have leveraged the market with video marketing campaigns among trends and influencers. With over 600 million active users worldwide, brands have had much success in growing their business. Businesses have been able to market successfully through TikTok in two ways: creating content and influencer marketing.
Making original content is becoming a popular strategy to market businesses, specifically to the younger generations. 62% of US TikTok users are between ages 10 and 29. With TikTok playing an emphasis on viral videos, brands have used creative tactics to become viral, or popular trends and hashtags to stay relevant. Scrub Daddy, a cleaning tools company, has been able to generate views and attention on its TikTok account by hopping on popular trends and gaining as many as 4 million views on its videos.
For the not-so-creative businesses, partnering with “TikTok influencers” has been great in expanding their brand and reaching audiences. TikTok influencers can attract a whole new audience for brands and are generating awareness faster than ever. These influencers help businesses not only have unique and different marketing campaigns but help make these brands become relevant and appeal to young consumers across social media. With so many active users, TikTok offers many different kinds of influencers in just about any topic that businesses can use to reach audiences.
Finding the right influencers on TikTok can be tricky, but Sidewalk Daily does a great job on how to figure out the best TikTok influencers for businesses.
It’s no secret the impact and influence TikTok has had on society. With TikTok being one of the most popular and downloaded apps this year, will this pave the way for digital unconventional marketing in the future?