By Elena Shintani
Over 33% of the United States population has been vaccinated for COVID-19. With the shot becoming more widely available to Americans, companies have begun to use this opportunity as a new way to market their business. Across the country businesses are giving discounts, freebies, and other incentives to customers in order to increase interest in getting vaccinated while increasing their sales numbers. Here are some of the brands using vaccines to their advantage.
One of the most well-known companies participating in this trend is the glazed donut giant, Krispy Kreme. If you go to one of its 1,005 locations with an official COVID-19 vaccination card, you can get a free glazed donut every day until December 31, 2021. This is one of many “free donut” promotions that Krispy Kreme holds which insinuates they must not be expecting a huge financial loss from this event.
Office supply stores Staples and Office Depot are offering free lamination of all completed COVID-19 vaccination cards. This offer has no set end date, and the CDC says it is acceptable to laminate your COVID vaccine cards for protection purposes. Despite this, you may need to get a new one if you will be getting any kind of booster shots within the next few years. This promotion may also help these retailers get more customers in the door after having to shut down in-person shopping during the pandemic.
Classic American Beer company Budweiser is offering compensation for a free beer at ABeerOnBud.com. If you have been fully vaccinated (and apply before May 16, 2021) Budweiser will put cash on your mycooler.com account. This is a great way to get people to buy more of their product, as many consumers don’t just buy a single beer.
- Other Small Businesses
Many local businesses are also using this technique to encourage residents to get their vaccines. In New Jersey if someone is fully vaccinated, and over the age of 21, they can get a free beer at one of many local breweries in the area. D.C. Marijuana Justice, a Washington D.C. cannabis reform group, also recently announced its “Joints for Jabs” campaign. On April 20, 2021, over 4,000 Washington D.C. residents, all over the age of 21, proved they were vaccinated and received a free joint from the advocacy group.
There are also many other small businesses doing discounts and special offers related to getting vaccinated. This is a great way to promote public health and also get some more business after being in a pandemic for over a year.
This marketing tactic is a new and interesting way to get people talking about your business. Many restaurants, bars, malls, and other retailers have struggled to survive the last year due to the pandemic. Encouraging people to get vaccinated helps encourage a decline in COVID-19 cases, and restrictions. Businesses would benefit from more people being able to socialize and participate in pre-COVID activities. If you are looking for a way to promote the health of your community and help stop the spread, look into doing a vaccine promotion.