Written by: Emma Brennan.
In today’s society, we are constantly being marketed to and influenced. The question is however, what makes someone an influencer and how do they gain all this power? Whether you are scrolling through Instagram, Twitter or Facebook you can find posts containing marketed products and influencing opinions. Now with the release of the new app Tik Tok, influencers are starting to use this medium productively too. After having guest speakers Bill Calder and Jenna Galbreath, from WE communications, I feel that I can better answer the question “what makes someone an influencer and how do they gain all this power?”. In order to understand the power and influence behind influencers you need to first look at their following, reach and engagement. These three categories will provide you with data that can help you determine and find an influencer. Therefore, not everyone can be considered an “influencer” just by posting products and opinions online. The data needs to prove it too!