By Ben Feng
Last month, Tony Romo received a contract extension to remain the #1 color analyst at CBS. His annual pay increased from $3 million to $17-18 million, an increase of nearly 500%. This salary is greater than the majority of NFL players and all head coaches. Romo never earned that salary as the starting quarterback of the Dallas Cowboys.
So why the big raise? Well first off, Tony Romo is really good at his job. Just looking at the search “Tony Romo prediction” on Twitter returns the following result:
Yes, that’s the NFL’s official Twitter account and the Boston Globe! This article claims that social media played a huge impact on Romo’s extension with CBS.
Romo is almost universally praised during his Sunday afternoon games on CBS, with hoards of people interacting on Twitter about his commetating skills. This is in stark contrast with that with the negative in-game opinions of former CBS color commentator Phil Simms, or more recently, ESPN’s Booger McFarland.
Surely all the big networks read others’ opinions on social media. But how much of an impact did social media play in giving Romo such a massive raise? Will other networks be quick to move on from commentators that receive negative social media reviews? Will commentators become more valuable than athletes themselves? Does social media play a large impact on the employment and salary of other jobs?