By Dani Gomez – @danixelisa
How often do you actually click on a link within a promotional email and purchase something? If you’re like most Americans, probably somewhat rarely. You’re familiar, then, with what comes next: an influx of “Did you forget something?” and “GET ‘EM BEFORE THEY’RE GONE” abandoned cart emails.
Sure, these are pretty effective in getting a customer’s attention again and potentially increasing a brand’s conversion rate. But you know what works even better? Creating email marketing campaigns so enticing that readers’ interests are piqued enough to follow through with a purchase the first time they click on the links you embed in your message.
In today’s digital world, templates, vectors, logo-makers, and other design tools are at your fingertips with just a few clicks of your mouse. So, you don’t need to worry about putting the coffee pot on and spending all night teaching yourself Adobe’s InDesign.
Creative suites like Adobe’s are fantastic for the more design and aesthetic-inclined, but if you’re a beginner, in a pinch, or simply don’t have the resources to get teach yourself an entire publishing platform, try one of the following to get your email marketing campaigns off the ground.
Canva is a good jumping-off point if you’re just getting started with email marketing. It’s a pretty general tool– you can use it to create everything from Instagram posts to business cards. Its unique drag and drop capabilities let you upload files from your computer and simply drag them where you want them in your file. Along with that, it offers thousands of stock images and other graphic elements for free.
Another template-based design tool, Visme is an all-in-one platform where you can upload pre-existing design elements, alter vector icons, and create data visualizations, among many other things. This is another great option for beginners, as you don’t need any design experience to get started making eye-catching email campaigns.
Stencil is aimed at helping you create awesome social media content, including email materials, as fast as possible. This graphic-design tool prides itself on easy-to-use elements that make designing simple and fun, not just another task on your to-do list.
Snappa is a more fleshed-out design tool than some of the others in this list, with customizable options for line height and letter spacing, as well as insertable patterns to beef up any graphic. You can also resize your designs halfway through the process if you realize you chose the wrong dimensions– Snappa will reformat your work to make the transition a smooth one.
Though similar to Canva in some ways, Piktochart is a bit more niche and offers special features for creating infographics, presentations, and reports. If you feel limited by the customization options available with Canva, Piktochart may become your new best friend.
There are nearly four billion active email users today, and that number is expected to continue skyrocketing. Make sure you’re taking the opportunity to reach your audience in their inbox– regardless of which applications you choose to do it with.
Have you used any of the above tools or know of others that work well for budding designers? Tell me about your experience in the comments and let’s grow our skill sets together. Happy emailing!