By: Ty Hancock
Don’t worry, this isn’t clickbait. And I won’t try and get you to sign up for my multi-level-marketing scheme either. No. This is not that. But it is also probably not what you expected to find here.
I’ll spare you the gory details and avoid pretending like there is a big reveal at the end of this blog, I’ll tell you the secret. Data. Sexy, right?
For the vast majority of social media users, becoming “Insta-famous” or going viral is unlikely. However, understanding and being able to use tools to interpret social media data can start the journey towards a successful career. Nowadays, it is essential for brands and properties to monitor, listen, and gather consumer data in order to stay relevant and in favor with their target audiences. Customer service, marketing, and product teams all rely on social media data insights to make decisions about next-steps and solve problems.
While each department relies on social media to inform their next steps, there is still a fair amount of gray area in which employees operate. There are questions regarding ROI, software tools, and marketing strategies. On top of all of that, social marketing departments are traditionally understaffed. And the data-heads inside of the marketing department? Forget about it. Let’s just say, they need more of them.
So how does one go about becoming proficient in social media data? If you’ve read this far in the blog, you’re on the right track. Here are some simple steps to get you started:
- Watch some YouTube videos
- Stay current on social media trends and emerging apps
- Take an online social media data course (look for one that is accredited)
- Develop your own online profile and voice
- Offer to help brands/clients with their goals…for free (crazy, I know)
If you’re still not convinced, here are some more job outlook statistics. According to TechRepublic, engagement leads and data scientists are among the top ten jobs with potential for growth. With $93,000 and $113,000 median annual salaries respectively, these gigs have quite an attractive future. Even if a competitive salary isn’t what you’re after, these skills are some of the most desired among hiring managers. With all of the evidence piling up, it would be a shame to not at least consider integrating some social media data analytics into your studies and pastimes.