You: A company or organization with and active social media presence — two or more active social media accounts with a total number of fans, friends or followers over 5,000. (Yes, the number is somewhat arbitrary – the key is that the accounts are active and the students can collect data.)
Me: A senior instructor in the School of Journalism & Communication at the University of Oregon with 20 teams of students eager to do social media research.
Winter quarter (mid-January through late-March), I will be teaching Strategic Social Media. This class focuses on the “back end” of social media work: the research and planning.
Part 1: Listening/Monitoring, Network Analysis and Influencer Identification
External research focused on what the conversations are (and who is having them) related to your organization.
Part 2: Social Media Audit & Social Media Plan
Internal research using the data from your organization’s social media to identify what’s working, what’s not and draw insights and actionable recommendations about what you can do going forward.
Interested in learning more? Let’s talk!