By Eva Pozarycki
We wrapped up the term featuring Fatemeh Fakhraie (@digitalfatemeh) to give us insight into her
Many companies have found its own unique voice on social media, whether it’s sassy like @Wendys or outlandish like @MoonPie, but it can be difficult to keep a professional online story representing companies with more of a
Issues about how to tackle the competitive aspects of social media arise for any company. For companies like credit unions that have strict privacy laws and can sometimes be perceived as boring, how do you create engaging content on social media that is relevant but also exciting?
While keeping your target audience and company’s values in mind, Fatemah recommends:
-Over-communicating when it matters.
-Setting up a vocabulary filter to ensure a respectful social media space.
-Reaching out to make a positive difference.
She also offered us ways to be helpful to customers online, for example, using the company website to educate your followers that may not run to Twitter with their first problem, as well as the occasional contest to keep things exciting.
Educating your followers and finding a professional voice that compliments your company is difficult for any company, but my main takeaway is relevancy. As Fatemeh explains, no one wants to look on their feed and ask “Why am I seeing this?” I have always felt relevancy is important online, especially as targeted advertising is becoming the new normal. Representing a brand that may not be relevant to many people means it is critical to balance reaching out on social media and answering customers needs that come to you with their problem.
LinkedIn: Eva Pozarycki